Core CEO Shaun Osher and One Museum Mile
An East Harlem development is banking on a new name, inspired by landmarks more than a mile to the south, to jumpstart sales of its 116 apartments. The Wall Street Journal reported Bruce Brickman and his new marketing team, Core, are changing the name of the Robert A.M. Stern-designed condominium at 1280 Fifth Avenue to One Museum Mile after calling it by its address since sales launched in October 2010 under Brown Harris Stevens. [more]
East Harlem’s new 116-unit tower on Central Park, 1280 Fifth Avenue, will no longer be marketed through Nancy Packes and Brown Harris Stevens Project Marketing. The developer, Brickman, has opted instead for Core, The Real Deal has learned.
“We appreciate the initial involvement and contribution from Brown Harris Stevens on the pre-development and initial marketing of 1280 Fifth Avenue,” Brickman’s principal Bruce Brickman said, though he declined to give any specifics on why the company made the switch. Nancy Packes declined to comment, citing confidentiality arrangements. [more]
The Real Deal was on the party circuit this week, soaking in the New York City views from Dumbo to Harlem. We feted the launch of the East River Ferry, got our spa on with the folks from Trump Soho at nearby rental building 55 Thompson Street, followed Robert A.M. Stern to 1280 Fifth Avenue and, for a moment, envisioned ourselves in Sarah Jessica Parker’s high-heeled shoes, as we checked out the Greenwich Village townhouse she once sought to buy. Check out our adventures in the photo gallery above and after the jump. – Sarabeth Sanders and Katherine Clarke [more]
1. Cantor Fitzgerald completes first loan securitization since entering the commercial mortgage backed securities market
[Crain's]
2. Buyers don’t fancy living Brooklyn style in Kip’s Bay
[Curbed]
3. TV show “Selling New York” renewed for two more seasons
[Twitter]
4. It’s nearly move-in time for buyers at 1280 Fifth Avenue in East Harlem
[Curbed]
5. Donald Trump backs out of celebrity pace car driving, calling it inappropriate
[Crain's]
6. Real estate courses at Trump University weren’t so hot
[SF Chronicle]
7. Lower East Side residents pitch plan for Gulick Park
[DNAinfo]
8. Jewish Home Lifecare is relocating the elderly
[DNAinfo]
9. Outdoor space aplenty at 114 East 30th Street
[Post]
The new, Robert A.M. Stern-designed condominium at 1280 Fifth Avenue hosted a celebration Wednesday, giving real estate pros and potential buyers a sneak peek (see photos above). While the Museum for African Art, which will open in the adjacent building in 2011, was not available for preview, guests on hand boldly entered the new condo construction — signing waivers before touring the nearly complete building. Nancy Packes, who is president of her own, independent development
marketing firm, Nancy Packes Inc., and Brown Harris Stevens Project Marketing, the exclusive marketing agency for the building, which was developed by Brickman, said that five units in the 116-unit building have sold, while another six units are in negotiation.
African art venue heads to 1280 Fifth
Avenue, and brings along a condo
From the May issue: The building under construction at 1280 Fifth Avenue weaves together two story lines: a museum finally finding a home and a new Fifth Avenue condo in Harlem.
Designed by starchitect Robert A.M. Stern, the building’s basket-weave skin recalls an aesthetic of some African art, an element meant to speak to its future occupant, the Museum of African Art. And the building sits along a roundabout at 110th Street and Fifth Avenue, a spot certain to lure in buyers eager to live near Museum Mile and across the street from Central Park.
The developer understood “that it was extremely important that [the building] have extraordinary architectural integrity,” said Nancy Packes, president of Brown Harris Stevens Project Marketing, which was brought on to sell 1280 Fifth Avenue. “It’s a museum in the base of the building; it’s not an Equinox.”
African art venue heads to 1280 Fifth
Avenue, and brings along a condo
From the May issue: The building under construction at 1280 Fifth Avenue weaves together two story lines: a museum finally finding a home and a new Fifth Avenue condo in Harlem.
Designed by starchitect Robert A.M. Stern, the building’s basket-weave skin recalls an aesthetic of some African art, an element meant to speak to its future occupant, the Museum of African Art. And the building sits along a roundabout at 110th Street and Fifth Avenue, a spot certain to lure in buyers eager to live near Museum Mile and across the street from Central Park.
The developer understood “that it was extremely important that [the building] have extraordinary architectural integrity,” said Nancy Packes, president of Brown Harris Stevens Project Marketing, which was brought on to sell 1280 Fifth Avenue. “It’s a museum in the base of the building; it’s not an Equinox.”
While local politicians and art enthusiasts alike have celebrated the construction of Museum for African Art, which is set to open April 11 at 1280 Fifth Avenue on the corner of 110th Street, the tenants next door are none to pleased about the ensuing ruckus, according to the Village Voice. The 19 residents living in 8-18 East 110th Street have filed a suit in housing court, claiming that the museum’s construction has caused a five-story crack to develop in their building’s wall. [more]
