200 West, at 200 West 72nd Street
There are few corners of Manhattan as ill-served by architecture as the northwest and southwest corners of Broadway and 72nd Street. In the 1990s it saw the emergence of the Alexandria, a well-intentioned exercise in classical contextualism which, through a combination of weak design and poor construction values, resulted in a pallid eyesore at what should have been the focal point of the Upper West Side. As for 200 West which has just sprung up across the street at 200 West 72nd Street (with an alternate address of 2075 Broadway), the best that can be said is that, if anything, it makes the Alexandria look almost good by comparison. Its mongrelized aesthetic, devised by Handel Architects, is basically art deco in the heavily geometric and vaguely Chrysler-esque flanges that make up the staggered set-backs, starting around the 14th floor. But such adornments do little to enliven or relieve the sense of value engineering and general tedium of this 19-story development, undertaken by the Gotham Organization. The rest is a boxy mass that rises out of nowhere, curving, in true art deco fashion, round the corner where Broadway turns into 72nd Street. More
