Linden78 apartment from left: the A-line model unit by Thom Filicia and the B-line unit by Meridith Baer & Associates

Linden78, Urban Residential’s once-troubled Upper West Side condominium that relaunched sales late last year, is now 80 percent sold, according to the project’s marketing team. The long-awaited 32-unit project, at 230 West 78th Street, has been here before: Linden78 had nearly sold out in pre-sales during its first go-around on the market, but construction delays forced the developers to let buyers out of their contracts in the spring of 2009. But that threat has vanished now that the building is complete, and apartments are moving quickly. TRD Comments

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Linden78 and Chris Westley of the eponymous marketing firm

New York real estate sales and marketing representative Chris Westley of CW Management, whose most recent project was attempting to turn around sales at condominium Linden78 at 230 West 78th Street, is setting up shop in Hollywood. Linden78,  Urban Residential’s development, whose exclusive sales and marketing agent is the Marketing Directors, has weathered broken contracts and construction delays and saw around 90 percent of its buyers pull out when the recession hit, the New York Daily News reported. Westley, who is considered by some to be a guru of selling units in troubled buildings, said he plans to use his same repackaging skills on the other coast. “The idea is to generate sales of underperforming properties whose initial efforts didn’t deliver desired results,” Westley said. “My role is to… tweak the asset identity and manage the sales.

Linden 78

The Marketing Directors has replaced Corcoran Sunshine Marketing Group as the exclusive marketing and sales agent at Upper West Side condominium Linden 78 — the latest in a series of shakeups for the project. The Marketing Directors released a statement earlier today announcing that it is now handling sales at the 34-unit condo, which is located at 230 West 78th Street. Corcoran Sunshine has been marketing the building since it went on sale in 2007 and had sold nearly all of the building’s units by the end of 2008. But the project hit a major speed bump in April, when it was required to offer all of its buyers the opportunity to back out of their contracts.  More

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Due to construction delays, the developers of Upper West Side
condominium Linden78 have given all of the project’s buyers the option
to back out of their contracts, a phenomenon that may become more
common throughout the city as the credit crisis slows building progress. The sponsors of Linden78, a 33-unit condominium at 230 West 78th
Street, offered rescission rights to all of the project’s buyers in
mid-April, according to a statement provided exclusively to The Real
Deal from the developer, Urban Residential. “The building was originally slated for completion in 2008, but
experienced delays during construction,” Urban Residential said in the
statement, released through the project’s exclusive sales agent,
Corcoran Sunshine Marketing Group. “As a result of the delays, a
provision of the condominium offering plan required the developer to
offer rescission rights to purchasers.” [more]