The Real Deal New York

Posts Tagged ‘AC Lawrence’

  • Neil Binder and Midtown East

    Neil Binder and Midtown East

    Bellmarc Realty’s rental arm, AC Lawrence Real Estate, is opening an office next month near the Midtown East neighborhood, firm head Neil Binder told The Real Deal. [more]

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  • Coldwell-Bellmarc-New-Pic

    From left: Larry Friedman, Budge Huskey, Neil Binder and Anthony DeGrotta

    A major shift is in the works for one of Manhattan’s largest residential brokerages. The Bellmarc Group will become a franchise of Coldwell Banker, the international firm that is part of the publicly traded Realogy real estate conglomerate, company officials told The Real Deal[more]

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  • Bruno Ricciotti and Larry Friedman

    Bond New York has picked up nine agents from the recently shuttered Manhattan Apartments, representing about 10 percent of the salespeople at the defunct brokerage, The Real Deal has learned. Meanwhile, 46 agents have decided to stick with A.C. Lawrence Real Estate, the firm that took over Manhattan Apartments’ Midtown office space and other assets, and offered slots to its sales agents…. [more]

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  • A mosaic wall at Bellmarc’s new Chelsea office

    From the December issue (UPDATED): In need of more space after acquiring A.C. Lawrence, the Bellmarc Group will open a new office at 48 West 22nd Street in Chelsea this month, firm head Neil Binder told The Real Deal. Bellmarc Group, the parent company of Bellmarc Realty, absorbed fellow brokerage A.C. Lawrence in October. The merged company now has a total of 400 agents in its five offices. Especially crowded is Bellmarc Realty’s office at 936 Broadway, which now has 150 agents crammed into it, Binder said. Roughly 45 agents will move from there to the new, 2,500-square-foot storefront space. [more]

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  • From left: Jerry Weinstein, Larry Friedman

    Manhattan Apartments — the rental brokerage that has been on a long, public slog through financial troubles and litigation in the years since the recession began — has ceased operations, The Real Deal has learned. The firm’s remaining agents have the option to join rental rival AC Lawrence, a division of the Bellmarc Group, which will take Manhattan Apartments’ 11,000-square-foot space at 729 Seventh Avenue in the Times Square area. [more]

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  • Bellmarc acquires A.C. Lawrence

    November 09, 2012 09:30AM

    Neil Binder

    Bellmarc Companies, the parent company of Bellmarc Realty, one of Manhattan’s largest residential brokerages, has absorbed residential and commercial real estate brokerage A.C. Lawrence Real Estate, The Real Deal has learned. The consolidated company, which will be known as the Bellmarc Group, will have about 400 agents, a spokesperson for the new firm said.

    Bellmarc owner Neil Binder said he had been looking for opportunities to sell some of his former partner Marc Broxmeyer’s interest in the firm since Broxmeyer’s retirement a few years ago. “I tried to sell his interests but was not satisfied with the options, so I decided to find a company that would complement us,” and then acquire it, with some interest in Bellmarc given “as consideration,” Binder said. [more]

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  • Manhattan

    The market for residential rentals in Manhattan is robust, the inaugural monthly rental report from Prudential Douglas Elliman reveals. The average number of days a Manhattan apartment spends on the market year-to-date — 39 per listing — is the lowest average since Jonathan Miller, the author of the report, began tracking rental data 20 years ago. Last year in September, that number was 55, the report shows. [more]

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  • Manhattan Apartments sues A.C. Lawrence

    October 12, 2011 06:50PM

    From left: Jerry Weinstein, founder of Manhattan Apartments, Larry Friedman and
    Anthony DeGrotta, co-founders of A.C. Lawrence

    An alliance between 27-year-old rental brokerage Manhattan Apartments and upstart A.C. Lawrence has soured, leaving the two firms to duke it out in court as they battle for control of the older company.

    Gerald “Jerry” Weinstein — who founded Manhattan Apartments in 1984 — has filed a lawsuit in New York State Supreme Court against A.C. Lawrence and its principals, Larry Friedman and Anthony DeGrotta, and Weinstein’s business partner, supermarket mogul Leonard Franzblau. Alleging breach of contract and fraud in the July lawsuit, Weinstein sued for roughly $10 million, plus punitive damages.

    Franzblau, DeGrotta and Friedman countersued in August, alleging that Weinstein essentially hijacked the company, changing passwords so his partners could no longer access the firm’s financial accounts or email system, channeling money into new bank accounts they couldn’t access, and even barring them from entering the office. In addition, they claimed in court documents, Weinstein is in default on a $300,000 loan from Franzblau (see both court filings below).

    The three asked for a temporary restraining order and a preliminary injunction that would prevent Weinstein from transferring the firm’s funds or opening new bank accounts without Franzblau’s consent, and require him to once again give Friedman and DeGrotta — who were hired by Franzblau in 2009 as consultants at Manhattan Apartments — access to the company’s systems.

    “Weinstein has effectively ‘frozen out’ Franzblau and his designated agents, i.e., Friedman, DeGrotta and A.C. Lawrence,” wrote their attorney, Philip Greenberg, in court documents. “He has commandeered the company, converting and diverting funds and putting the company in jeopardy of financial ruin.”

    Moreover, Greenberg said his clients view Weinstein’s lawsuit as a “pre-emptive strike,” filed because he knew they would soon sue him.

    “Not only are we vigorously defending the case, but vigorously prosecuting the counter-claims,” Greenberg said. “As far as we’re concerned, the case is really about the counter-claims.”

    Weinstein did not return calls for comment. His attorney, Stuart Shaw of Shaw & Binder, declined to comment on the specific details of the case, but said Weinstein, too, “is pursuing the claims in the lawsuit vigorously and intends to keep doing so.”

    The origins of the imbroglio stem back several years. Over the past two decades, Weinstein had built one of the city’s largest rental firms, with 250 agents at its peak. But by 2008, many of the company’s top producers had left, and the firm was “losing as much as $1 million per year,” according to Franzblau’s affidavit in the case.

    Franzblau, founder of Pioneer Supermarkets, became involved in the company — now technically called Manhattan Apartment Services — when Weinstein advertised for investors. Initially, he invested $2 million, giving him a 50 percent ownership stake, Greenberg said. But in 2009, Franzblau invested another $600,000 in the company, giving him a 70 percent ownership interest. (Weinstein claims in court papers that the 2009 agreement is invalid.)

    As The Real Deal reported at the time Franzblau took the unusual step of hiring A.C. Lawrence as a consultant to organize the firm’s finances and cut costs. A.C. Lawrence founders Friedman and DeGrotta were paid some $300,000 by Manhattan Apartments for their services, according to court documents.

    To help the struggling firm get back on track, Friedman and DeGrotta cut staff, reduced salaries and implemented a new accounting system, which helped the company go from “hemorrhaging money,” to “breaking even or making a small profit,” Franzblau said in his affidavit.

    He continued: “Weinstein, by his own admission, was not a good businessman, and through the efforts of [DeGrotta], [Friedman], A.C. Lawrence and me, we were turning around” the company.

    There was even talk of A.C. Lawrence and Manhattan Apartments merging, but that never materialized, Greenberg said.

    Instead, A.C. Lawrence joined forces with Century 21 NY Metro, a competitor of Manhattan Apartments, in November 2010. When Century 21 shuttered, A.C. Lawrence moved into its office and hired many of its personnel, including the firm’s CEO, Marc Lewis, a former Manhattan Apartments employee. In his lawsuit, Weinstein claimed that “DeGrotta and Friedman induced Franzblau to invest in A.C. Lawrence’s takeover of Century 21’s business,” and that the move violated a non-compete clause in his agreement with Franzblau.

    By then, the relationship between the parties appears to have become acrimonious. Weinstein claimed in his lawsuit that he thought Friedman and DeGrotta would only be working at Manhattan Apartments for six months, but they stayed on despite his objections.

    Weinstein also claims that Friedman and DeGrotta’s work for Manhattan Apartments was “not performed in a workmanlike or diligent manner” and that in fact, they had conspired with Franzblau to push him out.

    “A.C. Lawrence, DeGrotta and Friedman were in fact hired by Franzblau to assist Franzblau in taking full control of Manhattan Services’ resources for A.C. Lawrence’s benefit and Franzblau’s benefit,” the suit says.

    For example, Weinstein claims, they failed to prepare proper tax returns, exposing Weinstein to “potential tax liabilities and penalties currently in excess of $130,000.”

    Weinstein also claims that Franzblau, Friedman and DeGrotta diverted Manhattan Apartments’ funds to themselves and A.C. Lawrence, usurped Weinstein’s authority, and locked Weinstein out of records necessary to operate Manhattan Services.

    On Aug. 2, Weinstein told Friedman and DeGrotta that their “services are no longer required,” and that their “relationship with Manhattan Apartment Services is terminated.”

    A few days later, according to court documents, he sent an email to company employees with the subject “Yeah! We did it.” In the email, he wrote: “After too long a time, we have taken back the reign of [Manhattan Apartments]!”

    At this point, Greenberg said, Franzblau is concerned about preserving his investment in Manhattan Apartments, and fears that the company will go out of business if DeGrotta and Friedman aren’t reinstated.

    “The most important thing is to get back in and stop the bleeding, while the patient is still alive,” Greenberg said.

    This isn’t A.C. Lawrence’s only legal battle. A.C. Lawrence recently sued Bond New York, alleging that the firm hacked into its proprietary listing system to steal valuable listings. That suit is ongoing.

    Jerry Weinstein Complaint

    Leonard Franzblau Counter Claim

    [more]

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  • From left: Anthony DeGrotta, founder and principal at A.C. Lawrence & Co., and Bruno Ricciotti, Bond’s principal broker

    Making a charge ripped from the pages of a thriller spy novel, residential and commercial brokerage A.C. Lawrence & Co. accused competing firm Bond New York and seven of its principals or agents of hacking into its proprietary listing system to steal valuable listings.

    The lawsuit, filed in New York State Supreme Court Sept. 20, claims that beginning in February, Bond, its agents and others broke into the listing system and stole the information, later contacting the owners of properties in an effort to poach the business.

    A.C. Lawrence claims in the suit that it lost at least $100,000 in commissions “which would have been earned by plaintiff but, instead, were converted and wrongfully received by defendants,” and is seeking $5 million in punitive damages. “Bond vehemently denies all allegations in this frivolous and desperate suit by a competitor. Bond will aggressively defend the complaint,” said Bruno Ricciotti, Bond’s principal broker in a statement to The Real Deal.
    [more]

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  • alternate text
    From left: Marc Lewis, Denise Salizzoni, Tiffany Stilwell, Marc Windheuser and the former Century 21 NY Metro office at 228 East 45th Street

    With Century 21 NY Metro now closed, boutique brokerage A.C. Lawrence has taken over the firm’s 45th Street office space and hired several of its top managers, including former CEO Marc Lewis as chairman.
    Former Century 21 NY Metro managers Denise Salizzoni and Tiffany Stilwell are also joining A.C. Lawrence’s management. Salizzoni will serve as rental director and Stilwell as listings manager. Former Century 21 NY Metro Sales Director Marc Windheuser has returned to Prudential Douglas Elliman.
    Other former Century 21 agents are “free to decide” whether they want to join A.C. Lawrence or not, said A.C. Lawrence spokesperson Charlotte Kullen, formerly the spokesperson for Century 21 NY Metro. A.C. Lawrence, which has around 35 agents, said it is launching an “aggressive recruitment campaign,” however. … [more]

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  • A.C. Lawrence to absorb C21 NY Metro

    November 24, 2010 02:54PM
    alternate text
    From left: A.C. Lawrence co-founders Anthony DeGrotta and Larry Friedman and Century 21 NY Metro CEO Marc Lewis

    Struggling brokerage Century 21 NY Metro is merging with A.C. Lawrence, industry sources said today.

    The Real Deal reported yesterday that Century 21 NY Metro — a Manhattan-based, independently owned franchise of the Century 21 brand — has experienced cash flow problems in recent weeks and has been looking for new investors to inject fresh capital into the firm.

    It appears they may have found it.

    Agents were told today that Century 21 NY Metro would be absorbed into the boutique sales and rental firm A.C. Lawrence. It’s unclear what the new entity would be called. … [more]

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  • alternate text
    From left: Antonio Del Rosario, Rosario’s proposed group logo, Kathy Braddock of Charles Rutenberg and Larry Friedman

    AC Lawrence has parted ways with its one-time director of sale… [more]

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  • Fox Residential launches VOW

    October 14, 2010 01:30PM

    Barbara Fox

    Fox Residential has a new Virtual Office Website, or “VOW,” the company announced today. The VOW gives visitors access to all listings in the city, rather than just the company’s exclusives. “This one-stop shopping eliminates the need to visit multiple websites to find the kind of properties you are looking for,” said company founder Barbara Fox in the announcement. Fox is just the latest of the firms launching VOWs. Century 21 NY Metro, Prudential Douglas Elliman and A.C. Lawrence established VOWs this year, and at the end of 2009, Halstead Property became the first major city firm to institute one. TRD

    [more]

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  • Century 21 launches VOW

    July 12, 2010 12:30PM

    Century 21 NY Metro’s Marc Lewis

    Century 21 NY Metro has launched its own Virtual Office Website — or
    “VOW” — the company announced today. The VOW will give homebuyers
    access to all residential listings from member … [more]

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  • Douglas Heddings

    Douglas Heddings, a top real estate broker and founder of the popular blog True Gotham, has left Manhattan’s Charles Rutenberg Realty to start his own firm, with an unusual business model ba… [more]

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  • Douglas Heddings

    Douglas Heddings, a top real estate broker and founder of the popular blog True Gotham, has left Manhattan’s Charles Rutenberg Realty to start his own firm, with an unusual business model ba… [more]

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  • Anthony Longo (insert) the CEO of CondoDomain, and a screengrab from the site (Click image for larger version)

    New York City is getting a new VOW-based brokerage company, in what may soon become a flood of companies taking advantage of the new technology.
    Boston-based CondoDomain, a Web-based discount real estate brokerage, is now a member of the Real Estate Board of New York and offers a VOW, or virtual office Web site. That means that customers who log onto CondoDomain’s New York site can browse through all of the listings in REBNY’s database.

    CondoDomain founder and CEO Anthony Longo told The Real Deal that the appearance of VOWs in New York City has opened the floodgates for new companies like his to penetrate the lucrative New York City market.

    “The VOW will lay the groundwork for companies like ours to come in and compete,” said Longo, who has had his eye on the New York market for years. … [more]

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  • Listing information provider On-Line Residential has joined the VOW fray, this week introducing its new software product for brokerages to adopt virtual office Web site, or VOW, capabilities. A VOW allows consumers the chance to view all industry listings in the Real Estate Board of New York database on one Web site, a strategy now being adopted by many of the city’s leading real estate firms, including Halstead Property, Prudential Douglas Elliman and A.C. Lawrence. OLR’s version of the VOW is particularly aimed at smaller brokerages who want to give their customers comprehensive search experience while maintaining their loyalty. “Essentially, it’s a Web site within a Web site but the VOW will maintain the brand image of the firm by incorporating the firm’s logo, banners and footers, color scheme and font choices,” said Jonathan Greenspan, OLR’s president and founder. “We felt that it was very important for the consumer to feel that he/she was still working on the same Web site and not being sent somewhere else.” REBNY approved the software last week, and more than 40 firms — ranging from one-person agencies to some of the city’s largest firms — have already committed to adopting the new product, Greenspan said. TRD

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  • A.C. Lawrence will be launching a VOW, or “Virtual Office Web site,” which will allow users to browse all of the industry’s listings without leaving the A.C. Lawrence Web site.
    The company plans to launch the site by the end of the week, pending approval from the Real Estate Board of New York. The Manhattan-based firm will implement its VOW company-wide, rather than by agent only, making it the first to do so in New York City, according to Antonio del Rosario, president of the sales division at the nearly 40-agent firm. A VOW provides an opportunity for the boutique residential firm to keep apace with its larger rivals, del Rosario told The Real Deal. “It’s really a no-brainer… the virtual office Web site levels the playing field for all the firms,” he said. The VOW approach is still a relatively new innovation in New York City, following a recent settlement between the Department of Justice and the National Association of Realtors. Under the terms of the settlement, REBNY is required by law to provide these listings directly to VOWs who are REBNY members, provided they agree to certain guidelines and pay a fee for an audit by REBNY. Last summer, online firm CBS 2 Real Estate Market, launched the first VOW in Manhattan. By December, Halstead Property had joined the trend, making it the first of the city’s major brick and mortar firms to do so…. [more]

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  • Finding a market at last

    October 02, 2009 03:29PM

    From the October issue: Zhann Jochinke, an associate broker at Argo Residential, put an alcove
    studio on the market last year for $525,000. But the offers that came
    in were as low as $390,000. “People were putting bids out there just to
    see if the person had to sell,” he recalled. More recently, however, he
    convinced the seller to drop the price to around $490,000. Offers began
    coming in at “5 percent or less off the asking price,” he
    said. Now, the listing is in contract, and expected to close in the
    next month. After months of uncertainty, Manhattan buyers and sellers
    are finally
    making a market.

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