From left: 1280 Fifth Avenue and Tom Postillo, Natalie Rakowski and Parul Brahmbhatt, all of Core

East Harlem’s new 116-unit tower on Central Park, 1280 Fifth Avenue, will no longer be marketed through Nancy Packes and Brown Harris Stevens Project Marketing. The developer, Brickman, has opted instead for Core, The Real Deal has learned.

“We appreciate the initial involvement and contribution from Brown Harris Stevens on the pre-development and initial marketing of 1280 Fifth Avenue,” Brickman’s principal Bruce Brickman said, though he declined to give any specifics on why the company made the switch. Nancy Packes declined to comment, citing confidentiality arrangements. [more]

From left: 1200 Fifth Avenue, 1212 Fifth Avenue and 1280 Fifth Avenue

Fifth Avenue north of 96th Street is finally becoming a developed, mature neighborhood, according to the Wall Street Journal.

Long home to middle-class residents, many of whom were employed by nearby Mount Sinai Medical Center, the area between Carnegie Hill and Harlem had resisted the luxury and expensive development that proliferated to the south. Now the area is home to new condominiums, foreigners buying in to those buildings and new museums. The only trailing component is retail. [more]