With more than 1,000 followers, an office building on Broadway may be more popular than you.
The 43-story building at 1407 Broadway — your newest Facebook friend — has considerable virtual clout: It’s a prolific tweeter of neighborhood and business news. Its Instagram, website and Facebook are full of pictures of local shops, the surrounding skyline and followers’ selfies.
The pseudo anthropomorphic accounts are all aimed at luring “creative” tenants to fill 110,000 square feet as the building undergoes a $30 million renovation, said CBRE’s Gregg Rothkin, who is leasing the building’s office space. [more]