A Greek retail brand is descending upon Prince Street in Soho, but unlike its upscale soon-to-be neighbors, its hallmark is yogurt and its accessories are fruit flavors. The Wall Street Journal reported that Chobani has signed a lease to pay $375,000 per year for a 525-square-foot space at 150 Prince Street, where it plans a fast-food style yogurt bar with Mediterranean-inspired mix-ins. Christopher Owles of Sinvin Realty represented the landlord, and LLC, in the deal.
The store is just the latest example of the Greek yogurt industry’s growing foothold in New York. [more]