A pop-up in Tribeca that pairs lingerie designer the Lake & Stars with architecture firm SOFTLab, and a PayPal pop-up shop at 174 Hudson Street

From the December issue: Temporary retail stores, known as “pop-ups,” have been quite literally popping up in New York City for several years now, often hawking seasonal items at Halloween and Christmas. But a new breed of pop-ups is emerging, industry insiders say: Non-retail ventures, from PayPal to the TV show “Celebrity Apprentice,” are opening temporary locations on New York’s heavily trafficked streets.

“We are seeing some unusual ones, in addition to [temporary] fashion shops,” said Faith Hope Consolo, chairman of Prudential Douglas Elliman’s Retail Group.

Unlike most pop-up stores, which primarily aim to sell merchandise, these non-retail pop-ups are more focused on publicity and marketing. [more]

1. Iconic Soho gas station to become commercial loft development
[NYO]
2. Dylan’s Candy Bar denies it’s adding UWS location
[Racked]
3. Noho loft is the ultimate man cave [Ev Grieve]
4. Was the structure of the American Folk Art Museum to blame for its failure? [NYO]
5. May restaurant openings on Myrtle Avenue [Brownstoner]
6. Can the housing market be saved by a lack of inventory?
[CNBC]
7. Community board approves Matt Levine’s restaurant at 133 Essex Street
[Eater]
8. Model of Renzo Piano’s Whitney Museum design trashed in museum’s loading dock [Curbed]
9. Fake ivy still flourishing on Greenwich Village properties
[DNAinfo]
10. Superior Ink Townhouse sells for $10.5 million [Curbed]
11. Vanity Fair Editor Graydon Carter considers purchase of Elaine’s [WSJ] [more]

From left: 45 West 21st Street and Dylan’s Candy Bar at 1011 Third Avenue, designed by Insite123 Development (building photo credit: PropertyShark)

Insite123 Development, an architecture and design firm, signed a five-year, 2,880-square-foot lease on the fourth floor of 45 West 21st Street in the Flatiron District, effective April 1. The rent price was not disclosed. Insite123 was represented by Aliza Weston of Legacy Real Estate. The landlord, 45 West 21st Street Associates, was represented by Mark Furst of Cassidy Turley. Insite 123 designed the Dylan’s Candy Bar locations at 1011 Third Avenue and in East Hampton, as well as the Robert Talbott New York showroom and the Reem Acra boutique on the Upper East Side. TRD
[more]

Renderings of the Limelight Marketplace

The famous 1990s nightclub Limelight is getting a rebirth as a nifty retail experiment and it’s proving successful, with 75 percent of the available 60 shop spaces leased, according to the project’s marketing director. Established retailers that have already signed on are Caswell Massey, America’s oldest retailer (they made George Washington’s cologne), and Hunter Boots, the 150-year-old firm that supplies boots to England’s Royal Family. New York newcomers include Mari’s New York — Mari Tuttle was a chef at Balthazar’s, and this is her artisanal brownie business — It’s Sugar, a candy store created by Jeff Rubin, co-creator of Dylan’s Candy Bar, Carter & Cavero Old World Olive Oil, and Silly Souls, a baby goods store. They’re also negotiating to bring in four restaurants. Note: Correction appended. In February, retail developer Jack Menashe, creator of the successful chain store Bang Bang, leased the deconsecrated, early Victorian-age church and started renovations for what he calls “the next generation in retail.” Note: Correction appended.
[more]