The new Apple store at 1981 Broadway
“Critical mass,” admittedly, is an overused term, unless you take a professional interest in particle physics, and I don’t. But I know it when I see it on the streets of New York, and I have just seen it on the Upper West Side. As anyone who has walked along Broadway from Columbus Circle to 72nd Street can attest, this stretch of Manhattan has been continually improving over the past 10 years. And as someone who grew up right around there, I can assure you that it is incalculably finer, safer and more fun than it ever was in the 1970s. But it wasn’t until, on a recent winter evening, that I passed the new Apple Store at 1981 Broadway on the northwest corner of 67th Street, that I understood what was afoot. The new Apple store succeeds in being even bolder and more inventive
than the cube in front of Edward Durrell Stone’s GM Building on Fifth
Avenue and 59th Street. More
