
From left: Salvatore Crifasi, founder and principal of Crifasi Real Estate, Susan Meliti, manager of Exit Realty Van Zandt, John Reinhardt, president of Brooklyn-based Fillmore Real Estate
Doors swung open across the country this weekend in honor of a coordinated open house event designed to raise awareness about the soon-to-be expiring homebuyer’s tax credit.
But in New York City, it was pretty much business as usual, brokers said, because the event, which was organized through a national trade group, was poorly timed.
In the city, about six weeks typically elapses between when a person checks out a home and signs a contract to buy it, brokers said, unlike in other national markets, where deals happen faster.
And with contracts having to be signed by April 30 to qualify for the credit, staging an event April 10, they said, does not offer enough time to lock in a sale.
“I thought it came way too late in the season,” says John Reinhardt, president of Brooklyn-based Fillmore Real Estate, of the concept, which originated with the Colorado division of the National Association of Realtors, the trade group to which most outer-borough brokers belong.
Instead, Reinhardt created a localized version: On March 20 and 21, 140 Fillmore listings were opened to the public, or about 75 percent more than on a typical weekend, which resulted in 40 percent more visitors. But the firm also enticed buyers by cutting prices at all the properties, with discounts of between $8,000 to $250,000, for co-ops, single-families and multi-family homes. [more]