From left: Deborah Kern, David Enloe, Margaret Juvelier, Leslie Garfield, Richard Pretsfelder, Glenn Norrgard and John Tenore
Ask any Manhattan resident how to go about finding the right real estate agent, and you’ll likely get a flood of horror stories about high-pressure sales and terrible apartments.
A new Web site is trying to change that.
TopAgentGuide.com, newly launched by the founders of real estate consultancy Braddock + Purcell, aims to function as a kind of Good Housekeeping Seal for real estate, by prescreening agents and pointing users to the best ones.
“We’ve got thousands of agents in New York, but there’s really no way to find the best one,” said Kathy Braddock, executive consultant at TopAgentGuide.com. “Hopefully the site will make the consumer more aware of the fabulous agents out there.”
But Braddock has even loftier aspirations for the venture. … [more]