70 Pine Street, Young Woo, head of Youngwoo & Associates

The developer of 70 Pine Street in the Financial District predicts it will be able to sell residential condominium units in the tower of the American International Group building for $2,000 per square foot following a rehabilitation of the 63-story structure. Developer Youngwoo & Associates bought the Art Deco office tower and neighboring 72 Wall Street for $150 million, or about $105 per square foot in August, with financial partner South Korea’s Kumho Investment Bank. Young Woo, principal of Youngwoo & Associates, said the key to getting $2,000 per square foot was to market the building as a premium product, comparing it to a Louis Vuitton bag or an iPod. “If we can create that perfect trend lifestyle for this building, for our targeted audience, we are not afraid to achieve $2,000 a square foot,” Woo said. He added that units in his West Village condo, the Sky Garage at 200 11th Avenue at 24th Street, a building that includes an elevator for cars, sold for more than $4,000 per square foot. [more]