
Sabrina Kleier Morgenstern, Michele Kleier, Samantha Kleier Forbes and the company’s HQ at 415 Madison Avenue
Gumley Haft Kleier, the mid-sized Manhattan brokerage famed for its longstanding affiliation with HGTV’s “Selling New York,” has changed its name to Kleier Residential to capitalize on the name recognition the show has garnered for the firm.
The series, which premiered in 2010 and often includes appearances by the firm’s owners Michele and Ian Kleier and their daughters, Samantha Kleier Forbes and Sabrina Kleier Morgenstern, has made Kleier an even more recognizable – and bankable – brand in New York City real estate. Putting that name front and center on the firm’s website and marketing materials was an obvious choice, Michele Kleier said. [more]









