The Isis boutique condominium on the Upper East Side has decreased the
prices of all of its 32 units as it prepares to start sales. “We have to be cognizant of the market,” said the project’s developer, Kenneth Horn, president of Alchemy Properties. “We looked at all of
the comparable units on the Upper East Side, and we wanted to come out
lower on a price-per-square-foot basis.” The building, at 303 East 77th
Street, recently topped out, and Horn said his company held off on marketing
the units until its model apartment was completed. Alchemy is doing its own marketing and sales. Under the old
pricing, units ranged from $1.63 million for a two-bedroom unit to $5.5
million for a four-bedroom penthouse. Now, for the same units, the
pricing ranges from $1.55 million to $5.3 million. Horn said Alchemy cut
prices between 5 and 7 percent, depending on the unit. The 18-story
building was designed by FXFowle Architects, and Horn said his company bought
air rights going to the north and east so the building could have
“light and air on all four sides.” TRD [more]

Celeb trainer opens gym at 15 Madison Square North: Celebrity fitness expert David Kirsch has unveiled the gym he designed
for the residents of 15 Madison Square North, which was developed by
Walter & Samuels Inc. Kirsch and his trainers
will serve as in-house consultants for residents, a service that is otherwise
reserved for members of Kirsch’s Madison Square Club fitness center.
The new condo has 73 residences with prices between $1.65 million and
$13 million. Fifteen Madison Square North isn’t the only condo with a
celebrity trainer; the Onyx Chelsea has a gym designed by celebrity
coach Radu Teodorescu. TRD
[more]