
Diane Ramirez, president of Halstead
Halstead Property announced today that it has completed the process of instituting a VOW, or “Virtual Office Web site,” making it the first major city brokerage to do so. According to Diane Ramirez, the president of Halstead, the company has received approval from the Real Estate Board of New York for a VOW, a new type of Web site expected to have far-reaching consequences for the industry. That means that Halstead customers may now search all of the industry’s
listings — provided directly by REBNY — without leaving an individual
Halstead agent’s Web site. In the past, site visitors could see only
Halstead exclusives.
The result of a recent settlement between the Department of Justice and the National Association of Realtors, VOWs are a new phenomenon in Manhattan. Under the terms of the settlement, the Real Estate Board of New York is required by law to provide these listings directly to VOWs who are REBNY members, provided they agree to certain guidelines and pay a fee for an audit by REBNY. This summer, Manhattan got its first VOW, an online brokerage known
as CBS 2 Real Estate Market, located at CBS2REM.com. Halstead is the
first of the city’s major brick and mortar firms to go through the
process of adding VOW capabilities, according to Ramirez, who said the
brokerage was informed last week that it met REBNY’s requirements, and
is now just waiting for the official paperwork. The change comes in
conjunction with new individual agent Web sites the company recently
unveiled. More
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