Vickey Barron of Core

From the July issue: On a warm Saturday last month, apartment-seekers who followed signs for an open house at 915 President Street in Park Slope were surprised to find not one, but two units for sale in the building.
The listing agents, Prudential Douglas Elliman’s Immacolata Giocoli and Joseph Baglio of the Brooklyn firm Madison Estates, had teamed up to market the two airy studios on the first floor of the prewar co-op, which are each priced at around $250,000. They directed visitors to each other’s listings, and pointed out that the apartments can be combined.
At first, it may seem counterintuitive for rival brokers — who are, after all, competing for the same pool of buyers — to work together in this way. But Baglio said he views the co-open house as “double-exposure” for his listings. [more]

Gerard Longo is expanding his business to brownstone Brooklyn.

Marine Park-based residential brokerage Madison Estates and Properties
is expanding into brownstone Brooklyn and is planning a leap into
Manhattan. The 60-agent firm will open a new office in a renovated brownstone at
53 Douglass Street in Carroll Gardens by mid-June, according to Gerard
Longo, the firm’s president. The move doubles the number of company
offices from its lone location at 2922 Avenue R in Marine Park in the
southeastern section of Brooklyn. Longo said his aim is to take advantage of the down market to grow the name brand in the rest of Brooklyn. [more]