The Real Deal New York

Posts Tagged ‘marketers’

  • From the July issue: Divorce can be ugly, especially when one party doesn’t want to be known as a divorcée.
    As construction projects turn south, developers and their marketers
    are increasingly splitting up, leading to battles over termination
    fees. These fees, which are often specified in the original marketing
    contract, used to be viewed by developers as the cost of changing their
    brokerage midway through a project, said real estate attorney Gary
    Rosenberg. Typically, when the developer terminates an agreement with
    their marketing firm without cause, payment is due.
    However, as the market slows, developers often don’t have cash on
    hand to make that payout, which can be on the order of $500,000. Comments