The Real Deal New York

Posts Tagged ‘marketing’

  • Marketing Murray Hill

    October 22, 2010 10:30AM

    While prices are still down, activity is high as buyers and renters forsake ‘cool’ for value


    Andrew Barrocas

    From the October issue: It might not be Manhattan’s hippest neighborhood, but Murray Hill is holding its own when it comes to residential real estate. “It seems like almost everybody who lives in Murray Hill feels like they should live in a ‘cooler’ neighborhood — until cooler turns out to be 40 percent more rent and 30 percent less space,” said Bond New York broker Gus Waite. In this month’s Q & A, The Real Deal talked to brokers who specialize in Murray Hill about everything from how a crackdown on temporary walls are impacting the rental market to how long apartments are sitting on the market.

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  • From left, Neil Binder, Wolf Jakubowski and Jonathan Miller

    From the November issue: The beleaguered luxury real estate market in New York is beginning to show some positive signs, but there is expected to be a lot of stumbling along the path to recovery. The high-end market here has been harder hit in terms of both price drops and activity than any other sector, and there’s still a sense of nervousness among many about buying multimillion-dollar properties. However, in this month’s Q & A, The Real Deal talked to market analysts, top luxury brokers and heads of firms who said that while there is still a lot of caution, they are beginning to see a mild increase in activity in Manhattan’s most exclusive property trades. Within the last two months, some say they have noticed an increase in buyers, who for the first time in the last year are not convinced that prices will continue to go down. But sales are still way off, and one analyst disputed the notion that prices are going to head back up anytime soon, saying “inventory is still grossly overpriced for the current conditions.” Meanwhile, many of the transactions that have taken place are from all-cash buyers who are paying lower prices, or from buyers who are putting in at least half of the cash needed to finance the purchase. That means the jumbo mortgages that drive the segment are still not getting easier to obtain — a reality that does not bode well for the sector in the near future. And many of those interviewed said sellers are still not dropping their prices to the levels they need to be at to lure buyers. They said the $2.6 million to $5 million range and the $10 million to $20 million range have suffered most. For more on what’s going on, which areas of Manhattan have seen the largest drops in the luxury sector and which ones are holding stronger, we turn to our panel of experts.

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  • High-end real estate sales may struggle, but the business of photographing luxury listings is growing in Connecticut, real estate pros said. Phil Scott, a New Canaan-based real estate photographer, said that while his overall business has dropped in the financial downturn, he’s seen an uptick in requests for luxury real estate photography and aerial shots of multimillion-dollar homes on the market. He charges anywhere from $350 to more than $1,000 for marketing shots, depending on the size of the space. While this trend is seemingly counterintuitive, many brokers in the area say that maintaining a quality marketing initiative is essential in the face of sluggish sales.

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