While many New York City residential brokerages use social media to get their message, out, few have a reality television star to do the job for them. But Matthew Lenahan, a contestant on the most recent season of “Survivor” and an agent with the Corcoran Group, presented his firm with just that opportunity, according to Matthew Shadbolt, director of interactive product & marketing with the firm. In this video from Corcoran, Shadbolt explains how Lenahan translated the popularity of his turn on reality TV into short Web clips to promote his listings. TRD … [more]
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While New York City real estate agents need thick skin — enduring a cutthroat industry with infighting, mind games and, at times, harsh environs — there’s one jungle that most of them would not be prepared for: the Nicaraguan wilderness. But one agent, Matthew Lenahan from the Corcoran Group, who specializes in the Harlem market and whose listings include units in the Soha 118 at 301 West 118th Street, will face a challenge unthinkable by most. He is among the cast members for the new season of “Survivor,” set to debut Sept. 15, during which time contests will face numerous mental and physical challenges, in a bid to win a $1 million grand prize. In addition to his name appearing on the Corcoran website, it can be found on an online “Survivor” fan page.