Betting on New Yorkers’ inability to resist a cute dog or a great apartment, the Corcoran Group made its latest push to attract online apartment shoppers via video-sharing website YouTube. Read the full story and see the video after the jump.
Posts Tagged ‘matthew shadbolt’
The Corcoran Group launched a redesigned website this week; the new site adds functionality, integrates social media and aims to improve user experience on mobile devices.
Instead of just posting a listing, the website now offers more information on the neighborhood where the listing is.”[It gives] people a sense beyond the four walls of the apartment or home what it’s like to live there,” Christina Lowris-Panos, Corcoran’s chief marketing officer, told The Real Deal. [more]
While many New York City residential brokerages use social media to get their message, out, few have a reality television star to do the job for them. But Matthew Lenahan, a contestant on the most recent season of “Survivor” and an agent with the Corcoran Group, presented his firm with just that opportunity, according to Matthew Shadbolt, director of interactive product & marketing with the firm. In this video from Corcoran, Shadbolt explains how Lenahan translated the popularity of his turn on reality TV into short Web clips to promote his listings. TRD… [more]