High-end exclusivity isn’t typically synonymous with the Masaryk Towers, a six-building Mitchell-Lama co-op on Columbia Street on the Lower East Side, but Nike is bringing luxurious finishes, concierge services and state-of-the-art equipment to the residents — in the form of an indoor basketball court.
Bowery Boogie blog reported that the apparel titan is replacing the 1,100-unit complex’s aging gymnasium with a fully renovated court, pricey training equipment, a scoreboard and a renovated locker room. [more]






