The Real Deal New York

Posts Tagged ‘new development sales’

  • 213 Columbia Perlson

    From left: An interior rendering of 213 Columbia Street and Doug Perlson

    As apartment towers sprout up across the city, new development marketing firms like Douglas Elliman and Corcoran Sunshine are seeing their profits rise. Now a Manhattan-based tech company is trying to get a slice of the pie by offering a discount alternative.

    RealDirect, a five-year-old tech-focused real estate brokerage, launched its new development marketing business with two condo projects in Brooklyn: 375 Prospect Place in Prospect Heights and 213 Columbia Street in the Columbia Waterfront District, both developed by Sohne Brothers. [more]

  • 1110 Park Avenue and 520 Park Avenue on the Upper East Side

    With the fall selling season upon them, developers are breaking out the bubbly, hosting swanky parties to spread the word about dozens of new projects.

    But will enough buyers be interested?

    At Toll Brothers City Living’s 1110 Park Avenue, Zeckendorf’s 520 Park Avenue, and the condo conversions at the Chatsworth and at Ben Shaoul’s 100 Barclay Street, and many others, developers are laying out their wares, hoping to excite brokers, and in turn, buyers. [more]

  • PattyLaRoccoKingandSullivan

    From left: King and Sullivan townhouses and Patty LaRocco

    Buyers are signing on the dotted line for Sanba Partners’ new construction townhouses in Red Hook, where 12 out of 22 homes have sold within a week of the project launching sales. [more]

  • Core

    From left: Leslie Wilson and Susan de Franca

    Leslie Wilson, a former senior vice president at the Related Cos., will now oversee new development marketing efforts at Douglas Elliman, The Real Deal has learned.

    Wilson, who was one of Related’s top salespeople, started Monday as senior executive vice president and managing director of Douglas Elliman Development Marketing. She will be the top deputy to Susan de França, president and CEO of the brokerage’s new development division. [more]

  • From left: Fredrik Eklund and a rendering of the penthouse

    From left: Fredrik Eklund and a rendering of the penthouse (Credit: Williams New York)

    A full-floor penthouse at the Beekman Residences hit the market today, asking $15.25 million, or nearly $4,300 per square foot. [more]

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  • From left: Kelly Kennedy Mack and renderings of 30 Park Place

    From left: Kelly Kennedy Mack and renderings of 30 Park Place

    Many top brokers hopping firms this hectic summer cited wanting a bigger piece of the city’s new development action as a key motivation for jumping ship. And judging by the latest numbers from New York’s largest new development marketer, it’s easy to see why. Corcoran Sunshine Marketing Group sold $3 billion worth of sales in 2014, the firm told The Real Deal today, buoyed by a flood of new inventory and sky-high prices. [more]

  • From left: 508 West 24th Street and 151 West 21st Street in Chelsea, 255 Columbia Street in Cobble Hill

    From left: 508 West 24th Street and 151 West 21st Street in Chelsea, 255 Columbia Street in Cobble Hill

    Chelsea was the most active Manhattan neighborhood for new development sales in the fourth quarter of 2014, while Boerum Hill and Cobble Hill were Brooklyn’s top new development sellers, according to a new report from residential brokerage MNS.  [more]

  • From left: Renderings of 515 Highline, 111 West 57th Street and 53W53

    From left: Renderings of 515 Highline, 111 West 57th Street and 53W53

    Manhattan’s condo market is gearing up for a major influx of new product in 2015 – about 6,500 new units across more than 100 buildings will open for sales this year, compared to just 2,500 units across 59 buildings last year, according to Corcoran Sunshine Marketing Group. Developers haven’t faced such stiff competition since 2007, and some in the real estate industry expect to see a return to the lavish marketing and one-upmanship of the boom years.

    Others, however, say that today’s battle is won in pre-development. Rather than expanding marketing budgets, they say that developers are devoting more dollars to building superior product. Whatever the strategy, it’s clear that this new marketplace won’t suffer complacency. [more]

  • condo-towers

    From left: Renderings of 111 West 57th Street, 53W53 and 520 Park

    More than 6,500 new condominium units below 96th Street in Manhattan are slated to hit the market this year – more than double the amount of new inventory last year, according to Corcoran Sunshine Marketing Group data. [more]

  • From left: Aby Rosen, a rendering of 610 Lexington and Robert Reffkin

    From left: Aby Rosen, a rendering of 610 Lexington and Robert Reffkin

    Aby Rosen’s RFR Realty – which already leases more than 60,000 square feet of office space to Urban Compass – is poised to retain the brokerage to market its 61-story condo development in Midtown. [more]

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  • From left:

    From left: Kelly Kennedy Mack of Corcoran Sunshine, Nancy Packes of Nancy Packes Inc., Roy Kim of Urban Compass and Shlomi Reuveni of Town Residential

    From the November issue: The wave of new developments hitting the market is changing more than just the skyline. It’s also shifting the fortunes of the firms that specialize in planning and selling those projects. [more]

  • From left: One Brooklyn Bridge Park and Oosten in Williamsburg

    From left: One Brooklyn Bridge Park and Oosten at 429 Kent Avenue in Williamsburg

    New development and sponsored residential sales in Brooklyn saw a substantial drop in the third quarter, according to a new market report out by MNS Real Impact Real Estate. [more]

  • TRD announces New Development Showcase

    February 03, 2014 10:33AM


    New development in New York has never been hotter, with condo projects on the rise all around the city.

    The Real Deal magazine and Luxury Listings NYC will hold a New Development Showcase to highlight projects on the market on May 15. The event will be held at the Altman Building at 135 West 18th Street in Chelsea and will be open and advertised to the general public. A crowd of over 2,000 high-end consumers are anticipated to view more than 30 new development sales booths and models from New York City and Miami. [more]

  • MNS new development report

    MNS new development report (Click to enlarge image)

    Skyrocketing land prices combined with a continued inventory shortage meant that residential developers cranked up prices for new apartments in Manhattan in the third quarter of 2013. The median sale price of a new construction condominium jumped 15 percent in the third quarter, to $1,222 per square foot from $1,062 in the same period last year, according to the latest new development market report from residential brokerage MNS Real Estate. [more]

  • Model unit at the Printing House at 421 Hudson Street

    Model unit at the Printing House at 421 Hudson Street

    After hitting the market in March, the Printing House at 421 Hudson Street is now more than 50 percent in contract and is releasing a slew of new units, the developer told The Real Deal exclusively.  [more]

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  • 250 West Street

    250 West Street

    The story of a new development is often as follows: a project hits the market with a splashy ad campaign; a drawn out process of finding qualified buyers and signing contracts ensues; and closings happen all at once, often in a matter of weeks or months. But inquiring minds want to know: how much are these new developments raking in when the deals are finally done? Using data from real estate database CityRealty, The Real Deal ranked the Manhattan new developments that brought in the most money from closed sales in the first half of 2013. … [more]

  • Rendering of 150 Charles Street

    Rendering of 150 Charles Street

    “Numbers to know” is a weekly Web feature that catalogues the most notable, quirky and surprising real estate statistics. Milestone at 150 Charles, Intergate.Manhattan marks its debut and the subway may determine how much you pay in rent. See this week’s countdown after the jump.[more]

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  • Upper West Side new developments, from left: the Laureate, the Rushmore, the Aldyn and 846 West End Avenue

    The median listing price for new development apartments in Manhattan is up 10 percent year-over-year to $1.486 million in May, according to’s new development May market report. Contract activity and median sales prices for new homes in Manhattan and Brooklyn have increased significantly year-over-year. Meanwhile inventory has declined, most significantly in Brooklyn, where it was 33 percent lower than it was a year ago, and 19 percent lower than six months ago. [more]

  • alternatetext
    Manhattan median sales prices (source: MNS, click image to enlarge and see more charts)

    Though new development sales slowed severely in Manhattan and Brooklyn in recent months, prices are mostly on the upswing, according to third quarter Manhattan and Brooklyn new development sales reports released today by residential brokerage MNS.

    In Manhattan, the number of sponsor sales recorded in public records declined 18 percent from the second quarter, while in Brooklyn that figure fell off a cliff, to the tune of a 34 percent drop. However, the median sales price per square foot in that same period rose 4 percent in Manhattan to $1,243, and 3 percent in Brooklyn to $594. As for overall sales figures, in Manhattan the median price gained 10 percent since the third quarter of 2010 to about $1.5 million, and in Brooklyn it rose 7 percent to about $600,000. — Adam Fusfeld[more]