Rapid Realty agents show off their tattoos

From the May issue: All real estate firms hope to establish brand loyalty. But a growing number of Rapid Realty brokers have taken that literally, getting permanently branded with the company logo. No less than 37 Rapid Realty agents and managers now have tattoos featuring the logo of the Brooklyn-based franchise firm, which has about 1,100 salespeople across the New York area. [more]

The casting call for Rapid Realty’s new show

Rapid Realty, the massive Brooklyn-based franchise rental brokerage, is aiming to get into the reality television game, with a series about real estate for “the 99 percent” and the agents who work with them. [more]

Anthony LolliThis year will be the year of the real estate boom, according to Rapid Realty CEO Anthony Lolli, who appeared on Fox Business today. When should buyers make a move? “It’s now or never,” he said. And why? “There’s more houses on the market that are legitimately on the market,” he explained, adding that there is greater consumer confidence than in the past, and banks are more forthcoming with regards to lending. See the video after the jump…. [more]

From the December issue

From left: Rapid Realty's Anthony Lolli, Adrian Cardona, Gabriela Falquez and Carlos Angelucci

From the February issue: Rapid Realty’s Brooklyn headquarters was buzzing on a Thursday afternoon last month, as agents jostled for space at computers lining the exposed-brick wall. For an office housing 30 agents, the sleekly designed space is tiny — only around 500 square feet.

But that’s the point, explained Rapid founder Anthony Lolli; the young rental brokerage prides itself on being efficient. The black-and-metal bar stools that serve as the only seating, for example, are “not supposed to be comfortable,” he said, since agents are encouraged to be out doing deals rather than sitting in them. [more]

A ribbon-cutting in Jersey City

From the January issue: Over the past three years, Rapid Realty has undergone an expansion befitting its name. Founder Anthony Lolli started franchising his Brooklyn-based rental brokerage in 2009, and the company has since mushroomed to several dozen franchise locations throughout New York City. Now, he’s plotting a national takeover, starting with an expansion into New Jersey.

The first Rapid Realty outside the city opened this fall at 479 Palisades Avenue in Jersey City. The owner of that franchise, Nina Morrow, is opening another Jersey City location this month at 183 Montgomery Street. [more]

Brooklyn-based Rapid Realty is living up to its name. The
rental brokerage is expanding quickly and will open at least two new
offices in the next several months, according to Carlos Angelucci, the
company’s COO, who said the firm is also in the process of franchising
its business. The company, which currently has offices in Crown
Heights and Park Slope, is opening small branches in Bay Ridge and on
Northern Boulevard in Queens. The company is also planning to open a
Williamsburg office, he said. In addition, the company, founded in
1998 by CEO Anthony Lolli, is working on franchising, Angelucci said,
noting that some of the new locations may become franchisees…. [more]