The Real Deal New York

Posts Tagged ‘the marketing directors’

  • 062_ShiftingStrategies_FINAL.inddFrom the November issue: It’s easy to make money when the market is chugging along, but what strategies do real estate players employ when the market nears its peak?

    New York City developers and investors are now preparing for that day — and the days beyond that, when the landscape doesn’t look quite as rosy as it does right now.

    Strategies, of course, vary. [more]

  • MDpipeline

    From left: Manhattan condo pipeline (Credit: Marketing Directors) and a rendering of 100 Barclay (Credit: Williams New York)

    The future of Manhattan’s condo market is Downtown.

    Out of a total of 4,580 condos projected to hit the Manhattan market by 2016, nearly 30 percent will be located below 14th Street, according to a new report from the Marketing Directors. [more]

  • gerringer

    435 West 31st Street and Andrew Gerringer

    The Marketing Directors will be in charge of leasing Brookfield Office Properties’ planned 62-story rental building on the Far West Side, The Real Deal has learned.

    The Manhattan West residential tower, located at 435 West 31st Street, will have 844 units, 20 percent of which will be affordable. The SLCE-designed tower is part of Brookfield’s seven million-square-foot development in the Hudson Yards complex. Plans for the development include the rental tower, a 60,000-square-foot plaza, five-star hotel and office buildings. [more]

  • helmut-jahn-and-greenburger.jpg

    50 West Street and Francis Greenburger

    Time Equities has tapped the Marketing Directors to handle sales and marketing for Francis Greenburger’s resurgent 50 West Street, the developer’s 63-story luxury condominium tower.

    Slated for completion in 2016, 50 West kicked off marketing last month with a teaser website launch and virtual video. Architect Helmut Jahn designed the property, while interior designer Thomas Juul-Hansen outfitted the interior. [more]

  • From left: Jackie Urgo and 211 East 13th Street

    From left: Jackie Urgo and 211 East 13th Street

    The East Village’s Jefferson condominiums are 100 percent in contract. [more]

    1 Comment
  • Marketing Directors' amenities survey graph

    Marketing Directors’ amenities survey results

    Luxury New York apartments have no shortage of posh amenities on offer, but some have more sway over a potential resident’s decision to buy than others, a survey from the Marketing Directors found. [more]

  • 20100107033738new-york-long-island

    Long Island City

    A survey of New York City’s top developers reveals that Queens will continue to be a hotspot for new development. The survey, conducted by the Marketing Directors, found that roughly 50 percent of developers believe Queens will see the strongest growth in residential development outside Manhattan. Nearly 20 percent of those identified Long Island City specifically.

    “There is a demand for Queens,” Martin Brady, a vice president at the Marketing Directors, told the New York Daily News. “The land is cheaper and more available.” [more]

  • Day in the life of: Adrienne Albert

    June 24, 2013 04:30PM
    Adrienne Albert

    Adrienne Albert

    From the June issue: 5:45 a.m. I usually wake up when the sun comes up. I have large windows in my bedroom and there are shades, but I keep them up at night. That’s my alarm clock. Then I hop on the BlackBerry, but I’ll get a cappuccino first and climb back into bed.

    8:15 a.m. I live on 73rd Street, and our office is at 59th Street [at 750 Lexington Avenue]. I usually take a taxi. It takes 10 minutes, unless the President is in town or it’s Christmas. [more]

  • From left:’s David Maundrell, Arias Park Slope

    [Updated 6:31p.m.] The Brooklyn brokerage has taken over leasing at Arias Park Slope, a 95-unit condominium-turned-rental building at 150 4th Avenue. Designed by Ismael Levya — whose projects include the skinny 306 West 48th Street and 19 Park Place towers — Arias’ amenities include a golf putting green, fitness center and a rooftop terrace with fire pits, a dining area and private cabanas. [more]

  • The Real Deal on the town: PHOTOS

    January 18, 2012 02:30PM

    The Sheffield sales team (click image for slide show)

    January is barely half over and already those New Year’s resolutions seem like a distant memory. But for the marketing team behind the Sheffield condominium tower, an event last night was a chance to combine self-betterment (or at least self-indulgence) with a tour of newly opened amenity spaces (click the image above or here for the slide show).

    Brokers trickled into the “New Year New You” gathering, which took place in a three-bedroom pad on the 56th floor, which is priced at a sliver under $4.7 million, for organic juices, chair massages and a chance to win a gourmet meal. [more]

  • alternatetext
    A penthouse unit in the Sheffield and Marketing Directors President Jacqueline Urgo

    Three weeks ago, the Marketing Directors unveiled the 10 penthouses on the 56th and 57th floors of the Sheffield, and The Real Deal got a sneak peek at the units and their impressive views — just as the overcast weather cleared — today (see photos above). Asking prices for the two- and three-bedroom penthouses at the condominium conversion at 322 West 57th Street range from $2.55 million to $5.25 million for a unit overlooking Central Park, and apparently buyers won’t have much room for negotiation.

    “We’re hardly open to any negotiations on those units — being that they are the crown jewels of the building,” Jacqueline Urgo, president of the Marketing Directors, said. “We’re going to hold out for the best prices.”

  • Andrew Gerringer, the erstwhile head of Prudential Douglas Elliman’s Development Marketing Group, has announced that he will move to new development sales firm the Marketing Directors.

    The move marks a homecoming for Gerringer, who got his start in real estate at the Marketing Directors when he worked there as regional director of sales in the 1980s. “We’re delighted to welcome Andrew back,” Marketing Directors founder and CEO Adrienne Albert said in a statement released to The Real Deal. “Following his tenure with us… Andrew went on to become one of the top producers and most accomplished professionals in the industry. His resume speaks for itself, and we’re thrilled to have him back on our team.” … [more]

  • Williamsburg trumps nabes in condo sales

    December 16, 2009 06:52PM

    Williamsburg leads Brooklyn in number of condo transactions so far for 2009, according to a November report from the Marketing Directors (see full report after the jump). The neighborhood has had 269 condo closings through November, according to the report, which gathered data from ACRIS and the listings database On-Line Residential. That’s compared to 125 in Park Slope, 77 in Greenpoint, and 60 in Prospect Heights. Williamsburg has more condo listings in 2009 — 348 — than any other neighborhood, but the neighborhood is also offering competitive pricing, according to Tara Hogan, vice president of research for the Marketing Directors. “I think for right now Williamsburg has quite a few buildings that offer great value,” Hogan said. The average sale price for closed sales in Williamsburg was $548 per square foot, the report says, a significant discount from the average asking price in the area of $757 per square foot. … [more]