Homestate Properties office at 102-104 Fulton Street

A new sales and rental brokerage with ties to embattled developer Yair Levy has opened at 102-104 Fulton Street, the former home of now-defunct firm Homestead New York. And with a remarkably similar name — Homestate Properties — the new firm may be trying to piggyback on the success of its predecessor, which ceased operations in 2008 in the midst of the real estate downturn. The new firm is being run by Daniel Deutsch, Levy’s son-in-law and onetime business associate, and is headquartered in office space owned by Levy in the Fulton Chambers building, a nine-story building that Levy and partners converted to 14 condo units in 2004. After selling out Fulton Chambers, Levy retained ownership of commercial condos in the building, according to city documents, and leased space to sales and rental firm Homestead, founded by Eli Adahan and Danny Shamooil. Homestead had about 35 agents and three offices by the time it closed. Its co-founders, who are not involved in Homestate, have now moved on to other ventures. Levy himself may not be involved in the new venture, either. Homestate filed for incorporation with the Department of State in November 2009, according to the agency’s Web site, listing as its address Park Columbus at 101 West 87th Street — a stalled condo conversion, owned by Levy, which is now in foreclosure. But Homestate’s real estate license lists 102-104 Fulton Street as its headquarters, naming Deutsch as a salesperson and attorney Lior Aldad as the broker. [more]

Century 21 NY Metro is the latest New York City brokerage firm to ramp
up its social media efforts. The firm launched Live Agent Chat last
week, a feature on its Web site which allows potential buyers to chat
online with agents while perusing listings. The system connects potential clients with agents who are logged in at
that time and cycles the next client to the next agent, moving through
those logged in. “With more buyers and renters finding that even e-mail is too slow in
this era of texting and tweeting, an immediate chat response is often
preferred,” said Marc Lewis, president of Century 21 NY Metro. The agents are reporting success with the new feature. “I’ve come close to closing a deal and many of my colleagues have been
successful the first day the chat feature was up and running,” Century
21 NY Metro agent Deborah Abraham told The Real Deal during an online
chat. [more]

From left: Kathy Braddock and Paul Purcell of Charles Rutenberg Realty, and Jonas Lee, who has founded several internet startups, have launched TopAgentGuide.com

Ask any Manhattan resident how to go about finding the right real estate agent, and you’ll likely get a flood of horror stories about high-pressure sales and terrible apartments.

A new Web site is trying to change that.

TopAgentGuide.com, newly launched by the founders of real estate consultancy Braddock + Purcell, aims to function as a kind of Good Housekeeping Seal for real estate, by prescreening agents and pointing users to the best ones.

“We’ve got thousands of agents in New York, but there’s really no way to find the best one,” said Kathy Braddock, executive consultant at TopAgentGuide.com. “Hopefully the site will make the consumer more aware of the fabulous agents out there.”

But Braddock has even loftier aspirations for the venture. [more]