Lawrence Rich has left his post as a vice president at Prudential Douglas Elliman to become a senior vice president at Core, effective today, Core announced.
After 25 years running a clothing manufacturing business, Rich joined Elliman in 2004. He told The Real Deal that he enjoyed his seven years with the firm, and even foresaw himself remaining with it through retirement, but recently decided he “needed to take a next step.”
Following a lengthy decision process, Rich settled on Core after being impressed by CEO Shaun Osher and what Rich calls the youthful, modern culture he’s given the smaller firm.
“Elliman tries to have as many brokers as they can,” Rich said. “Core has a different culture, it’s more selective and I see myself fitting in well with their team.” – Adam Fusfeld [more]





