The Real Deal New York

Posts Tagged ‘urban marketing’

  • William Beaver House to go partly rental

    December 16, 2010 09:34PM

    Rodrigo Nino of Prodigy International and the William Beaver House

    William Beaver House, the André Balazs-designed Financial District condominium that was just bailed out by the Los Angeles-based CIM Group, is going partially rental under its new ownership.

    The 333-unit tower, which had been facing a foreclosure lawsuit prior to the takeover, was part of a three-piece deal in which CIM agreed to buy the debt on two troubled Sapir Organization buildings (Trump Soho and Beaver House) and take an equity stake in another (11 Madison Avenue), sources said. As the Wall Street Journal reported earlier today, CIM purchased the loan on over 200 unsold condos at the Beaver House and subsequently took ownership through a deed-in-lieu of foreclosure.
    [more]

  • Glenwood hopes for a gem in Hudson Yards

    October 09, 2009 04:08PM

    From the October issue: Back in 2006, when Glenwood Management began assembling parcels on the
    eastern edge of the then newly rezoned Hudson Yards district to make
    way for Emerald Green, it knew the project would have plenty of company
    when it opened. Thousands of high-end apartments in several massive
    rental projects were slated to hit the market in the emerging
    neighborhood at the same time or soon after. What they didn’t anticipate was the mess of a market they’d be entering. The 24-story, two-tower building, located at 320 West 38th Street, has
    just begun renting its 569 apartments, not long after the release of a
    quarterly market survey declaring the past year a disaster for rentals. more

  • Finding a market at last

    October 02, 2009 03:29PM

    From the October issue: Zhann Jochinke, an associate broker at Argo Residential, put an alcove
    studio on the market last year for $525,000. But the offers that came
    in were as low as $390,000. “People were putting bids out there just to
    see if the person had to sell,” he recalled. More recently, however, he
    convinced the seller to drop the price to around $490,000. Offers began
    coming in at “5 percent or less off the asking price,” he
    said. Now, the listing is in contract, and expected to close in the
    next month. After months of uncertainty, Manhattan buyers and sellers
    are finally
    making a market.

  • A few months after switching marketing firms from now-defunct JC DeNiro & Associates to Brown Harris Stevens, District’s developers have made another change, this time to Urban Marketing, a new division of brokerage Urban Sanctuary. Switching sales and marketing firms has become a common response from developers to slowing sales amid the recession. District, a 163-unit condominium at 111 Fulton Street, is currently over 70 percent sold out, said Stephen McArdle, a partner at Urban Marketing. [more]