Jonathon Yormak of East End Capital Partners is hosting a broker party this afternoon at the company’s recently acquired office property at 256 West 38th Street, the New York Observer reported, and is providing an unusual incentive for real estate pros to attend.
The first 50 brokers to arrive at the event will receive $50 apiece, the Observer said. The company wants to get brokers through the door to draw attention to the so-far “off the radar” property, which currently has 50,000 square feet of vacant space, Yormak explained. [more]





