From left: Dottie Herman of Elliman, Frederick Peters of Warburg, and Matt Daimler of Buyfolio.com

While it’s true that most brokers can’t read minds, with a VOW they can come pretty close.

Real estate pros say that VOWs, also known as “Virtual Office Web sites,” can give agents a backstage pass to their clients’ predilections. VOWs allow buyers to view an agent’s listings — and those belonging to other brokerages — all on the same Web page.

But VOWs present serious invasion of privacy issues and as a result can be a real turn-off to homebuyers, critics say.

VOWs can track your buying behaviors. For example, if a buyer tells a broker that she has a budget of $1.2 million, but the broker sees the buyer checking out $1.5 million listings on the company’s VOW, the broker could potentially push the buyer to make a larger purchase than she had talked about. [more]

The Real Deal had a contingent of reporters and editors at the New York Hilton for the Real Estate Board of New York’s annual banquet and awards ceremony (click here to see an article on the event). The Real Deal’s Web editor Lauren Elkies interviewed a slew of real estate bigwigs from Bill Rudin of Rudin Management — who said Jonathan Mechanic of Fried, Frank (who The Real Deal also spoke to) is “the real deal” — to Bruce Mosler of Cushman & Wakefield — who said he loves The Real Deal, to Frederick Peters of Warburg Realty — who said “Virtual Office Web sites,” or VOWS, “will ultimately be insignificant.” [more]

Leigh Zaph is planning on registering his three-person firm, Manhattan Homes, as a Virtual Office Web site.

From the December issue:
A new breed of online brokerage is springing up in New York, altering
the landscape of real estate sales in Manhattan and worrying
traditional firms, who fear the changes may hurt their business. In the past, New York firms have contended with Web aggregators
like StreetEasy and Trulia, which gather and post information on local
brokerage listings. But thanks to a recent settlement between the federal Department of
Justice and the National Association of Realtors, the Real Estate Board
of New York is now sharing all of its members’ listings directly with
online brokerages, known as “Virtual Office Web sites.” These VOWs, as they are called, allow consumers to view those listings — including those from other firms — online. Experts say the change will have far-reaching consequences for the
industry in the coming year and beyond. Some believe VOWs could also
pave the way for a comprehensive Multiple Listing Service, which has
long been resisted here.  More

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