The Real Deal Miami

Shore Club repositioned with high-end condos

HFZ Capital taps Douglas Elliman to market 85 luxury residences

September 29, 2014 12:20PM

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Ziel Feldman and Shore Club at 1901 Collins Avenue

Ziel Feldman and Shore Club at 1901 Collins Avenue

Ziel Feldman’s HFZ Capital Group plans to reposition South Beach’s Shore Club with a mix of about 85 luxury residences and 100 hotel rooms.

The New York firm hired Douglas Elliman to handle sales and marketing for the high-end condos at the 1901 Collins Avenue property, according to a written statement released on Monday. HFZ acquired the iconic 309-room hotel for more than $175 million at the end of 2013.

Reservations for a limited collection of oceanfront residences at the Shore Club are expected to start in October. A full sales launch is scheduled for early December to coincide with Art Basel Miami Beach.

“We chose Douglas Elliman because their sales force is deeply familiar with sophisticated buyers from New York and around the world who appreciate what the Shore Club will personify,” Feldman said. — Eric Kalis

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