The Real Deal Miami

Luxury Brand Partners, Mana to develop mixed-use project in Wynwood

Included: 200,000 sf retail and office, hotel and outdoor pool deck

November 11, 2015 09:45AM
By Katherine Kallergis

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Beauty Building

Beauty Building

A beauty school, hotel, retail and office complex aim to anchor a project on Northwest Fifth Avenue in Wynwood when it opens in mid-2017.

Luxury Brand Partners, which owns a variety of beauty related brands, is partnering with developer Moishe Mana on the development at 2337 Northwest Fifth Avenue, and will move its corporate headquarters there, architecture firm Berenblum Busch Architecture told The Real Deal.

Beauty Building

Beauty Building

The project breaks down to 200,000 square feet of retail and office space; a 50-key boutique hotel; LBP’s in-store salon; an outdoor pool deck; and a rooftop venue, the architecture firm’s principals Claudia Busch and Gustavo Berenblum told TRD.

BBA designed the nine-story building, which scales back at stories 7 and above. It will be set back slightly from the street and include outdoor seating and wider sidewalks. Art will be incorporated into the main facades, with murals wrapping around the building. The architecture firm, based in Wynwood, also designed the planned Puerto Rican Community Center and Chamber of Commerce in the area.

LBP, which has brands such as Oribe hair care, R+Co hair products, V76 grooming line, and Smith and Cult nail polishes, is currently based in Miami’s Design District.

Busch said BBA is designing the exterior and tenant build-out. “We’ll have an outdoor area, sort of like a lobby, a lounge, retail, speakeasy, barber shop, restaurant, [and] nail salon to bring everything together,” she said.

The academy will include classrooms and auditoriums, and will offer programs for hair stylists and business owners.

Mana bought the property, which was once planned as a free trade zone, out of bankruptcy in 2010, the South Florida Business Journal reported at the time.

Berenblum said the project will activate Fifth Avenue. “Not only the restaurants on the ground floor, but to have [hundreds] of people here every day will activate the area.”

LBP’s new headquarters will have more than 300 employees and plans to bring in more than 1,000 visitors from the hair and fashion industries on a daily basis, according to a press release.

Mana, who is also active in downtown Miami, owns more than 30 acres in Wynwood, and recently released a special area plan for the majority of that  space to the city of Miami.