Patrick Orloff

Cervera Real Estate has appointed former Prudential Florida Realty agent Patrick Orloff as its international sales director, the firm announced today. Orloff, who will work with his sister, Gabriela Orloff, will focus on the South American market, along with a rental portfolio of more than 100 properties. He had been with Prudential Florida Realty since 1999. “After many years of having worked with the Cerveras on numerous projects, I decided it was time to join the company,” Patrick Orloff said. — Alexander Britell

Downtown Miami’s Marquis Residences have reached the 70 percent sold mark, helped in part by an iPad app called Sage. “[This] is a testament to the uniqueness of Marquis Residences,” said Alicia Cervera of Cervera Real Estate, the building’s exclusive sales and marketing firm. According to the firm, 60 percent of buyers at Marquis have been from abroad, with the bulk coming from Brazil. The 67-story Marquis, which is located at 1100 Biscayne Boulevard, has a total of 292 units and now has just 88 remaining. The project is a development of Africa Israel. — Alexander Britell
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Icon Brickell

HSBC has brought in a new sales team to Icon Brickell, hiring Fortune
International to help sell some of the nearly 1,200 remaining units in
the project, and replacing Related Cervera Realty at Tow [more]

Developer Related Group has slashed prices 30 percent on its most luxurious new project, the three-tower ICON Brickell condominium in Miami, in an effort to get wary buyers to close on units in contract. Alicia Cervera, president of Related Cervera Realty Services, said the developer struck a deal with lenders, including HSBC, Bank of America and Wells Fargo, to offer the discounts for buyers with existing contracts. About 8 percent of ICON’s units had closed by Sept. 30, for an average price per square foot of about $603, much more than many units are being sold for in the current market. [Miami Herald]