Miami's 2 Midtown

The 2 Midtown condominium in Miami’s Midtown development has named David Staples its sales director, according to Fortune International, the exclusive sales and marketing firm for the building. Staples previously oversaw sales at Axis on Brickell, also for Fortune. “David is an ideal choice to lead the sales team in Midtown Miami,” said Fortune International CEO Edgardo Defortuna. The 337-unit, mixed-use project is owned by Gold Krown Financial. — Alexander Britell

A 2.2-acre site in Sunny Isles Beach has been purchased by a Fortune International Realty affiliate for $22 million, the South Florida Business Journal reported. The tract is the site of the stalled Paramount Beach condominium. The purchaser was Sunny Isles Beach Associates, an affiliate of Edgardo Defortuna’s Fortune International Realty. The seller was a company managed by Carlos Mattos, a former Colombian senator. [SFBJ]

2 Midtown

The 2 Midtown property in Miami has sold 39 of its remaining 61 units in two weeks, according to Fortune International, which is marketing the condominium tower. The sales include a penthouse unit that sold for $1.5 million. Most buyers are paying all cash, although Fortune is offering a mix of financing options for some units at the project, which is just south of 36th Street in downtown Miami. Fortune CEO Edgardo Defortuna told The Real Deal about his strategy at the property earlier this month. — Alexander Britell

Midtown Miami and Edgardo Defortuna

After a long hiatus, Miami’s Midtown development is launching a sales push at its Midtown 2 tower, headed by Fortune International Realty. Fortune, which led the sales drive that sold out Icon Brickell, has turned its attention now to Midtown, where it is largely courting buyers other than the wave of foreigners who have targeted downtown Miami in the last few years. Fortune CEO Edgardo Defortuna talked to The Real Deal about his strategy in Midtown 2, the impact of dwindling inventory on Miami’s condominium market and his other residential projects. [more]

Edgardo Defortuna

Fortune International President and CEO Edgardo Defortuna obtained a $5 million mortgage on his new Key Biscayne home, the South Florida Business Journal reported. The home is on the former site of the Winter White House under President Richard Nixon, who often retreated to the island. [more]

Axis in Brickell

Fortune International has been appointed to lead sales and marking at the Axis condominium tower in Miami’s Brickell neighborhood. The 718-unit project, which was designed by architecture firm Arquitectonica, has 290 units remaining. Units at the twin-tower complex begin around $200,000. [more]

From left: Judy Zeder of Esslinger-Wooten-Maxwell Realty, Jill Eber and Jill Hertzberg of Coldwell Banker and Alicia Cervera LaMadrid of Cervera Real Estate

The Miami Herald named the top 10 South Florida real estate power brokers today, based on sales performance, innovation, accolades and market influence.

The list includes Alicia Cervera LaMadrid, managing partner at Cervera Real Estate, who was named top condominium broker by the Greater Miami Chamber of Commerce, the chamber’s top single-family home sales agent Judy Zeder of Esslinger-Wooten-Maxwell Realty and Jose Fente of Tropical Realty. Fente was the only South Florida broker to crack the 2011 Wall Street Journal Top 1,000 list in two separate categories. [more]

Developer and founder of Fortune International Realty Edgardo DeFortuna has sold his Key Biscayne home for $10.2 million. DeFortuna and his wife paid $8.4 million in 2006 for the home, which has 9,183 square feet and is located at 760 Harbor Drive. The buyer was MER Key Biscayne Holdings, a limited liability company based in Miami. Attorney Robert Adams signed on behalf of the buyer, which received a $5 million mortgage from BAC Florida Bank. DeFortuna’s Fortune has been managing sales at Icon Brickell. [SFBJ]
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Sales at Icon Brickell have surged in the year since Fortune International took the reins at the three-tower, Phillippe Starck-designed complex from Related Cervera Realty. The project has been averaging 40 to 50 sales per month, and, in a nod to the growing Brazilian market in Miami, is offering units with design by Brazilian interior design retailer Artefacto.

A sample of the One Sotheby’s app

Even with the advent of electronic foreclosure auctions and online sales, most realtors still wield an ancient relic: the hard-copy paper Multiple Listing Service sheet, a vestige of real estate’s past that gives customers a small picture of a potential home and a [more]