From left: Heidi Cole, who was brought in to expand Mirsky Cole & Company this year, Jonathan Duerr, a recent Fite Shavell & Associates hire and Charlotte Curran, who was brought on by Brown Harris Stevens this month

Palm Beach brokers had a busy 2009, if not in terms of sales, then in terms of moving. Mergers, high profile departures and hirings as well as expansion all characterized a year that saw lots of market drama.

At the start of 2009, the Mirsky Realty Group brought Heidi Cole into the company and expanded its operations. Now called Mirsky Cole & Company, it has 79 agents in two Palm Beach offices and one Jupiter location.

Sheri and Paul Reback, whose family-owned company has serviced high-end properties in North Palm Beach for 35 years, bought an Engel & Voelkers franchise and converted that firm’s North Palm Beach office, with eight agents, in late 2008. Then, they bought a Palm Beach franchise and opened an office on Peruvian Avenue with three agents in April 2009. [more]

Lang Realty, a Boca Raton brokerage, has started sending homebuyers
information by text message through its mobile service. In an
accelerating market characterized by many all-cash deals, agent Shereen
Randazza said she already has added SMS text codes to her marketing
info. The firm plans a full-on marketing blitz beginning Sunday.
Illustrated Properties Real Estate’s Chappy Adams said every little bit
helps — Illustrated Properties will unveil a mobile service this
summer.
[more]