HAP Investments is a real estate development and investment firm focused on middle-tier residential properties and some commercial spaces. Many of HAPs projects are in Uptown, as well as in East Harlem, but the firm has begun to branch out into the other boroughs and New Jersey. In 2014 HAP acquired $400 million in space in Jerseys Citys Journal Square neighborhood, looking to build a 42-story residential tower. In 2015 HAP branched out into the less-risky affordable housing market in an effort to offset a potential market downturn. HAP also made headlines in 2014 for allowing residents and others to vote on a color scheme for one of the firms East Harlem properties. The firm prides itself on always staking a sizeable portion of its development projects, usually at least one-fifth of the total investment. However, it is not afraid to tap other sources of investment, as it was one of a handful of New York City developers in recent years to tap the Tel Aviv Stock Exchange for capital by launching an initial public offering.