As sales slow, marketer and developer breakups get uglier

July 22, 2009 04:00PM
The Jasper

From the July issue: Divorce can be ugly, especially when one party doesn't want to be known as a divorcée. As construction projects turn south, developers and their marketers are increasingly splitting up, leading to battles over termination fees. These fees, which are often specified in the original marketing contract, used to be viewed by developers as the cost of changing their brokerage midway through a project, said real estate attorney Gary Rosenberg. Typically, when the developer terminates an agreement with their marketing firm without cause, payment is due. However, as the market slows, developers often don't have cash on hand to make that payout, which can be on the order of $500,000. 
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Tags: developers gary rosenberg marketers

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