The Real Deal

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Commercial brokers hoof it and canvass for new clients

Commercial brokers are going face to face to drum up business

From the June issue: Canvassing commercial buildings — the old-school practice of going office to office to see if tenants need more or less space — seems to be making a comeback. While commercial brokers can blast out mass e-mails or pick up their cell phones whenever they want to check if tenants need more space, some are tired of waiting around for responses. As a result, they are wearing out their shoe leather drumming up business the old-fashioned way: face to face. "Since the economy is in a slump, business has slowed down drastically, and I've been canvassing," said Sasha Majerovsky, vice president of Citywide Properties. "Advertising isn't as effective as it used to be, and you can't sit by the phone." more