Jay-Z opens Rocawear pop-up in Brooklyn
April 14, 2009 08:40AM
Jay-Z's (right) Rocawear pop-up
Rapper and New Jersey Nets investor Jay-Z's clothing line Rocawear is opening a pop-up shop in a truck at the Atlantic Terminal Mall to showcase the brand's new line of apparel. The pop-up truck will be parked at the footprint of the Atlantic Yards development between April 14 and May 3, although there is a conflicting report on the brand's Web site that says the truck will be at the Atlantic Yards from April 6 to 18, after spending three days at the Gansevoort Hotel. Norman Oder of the Atlantic Yards Report blog linked the shop's postponed opening to developer Bruce Ratner's sidetracked plans to build the Nets arena. "Is everything [Atlantic Yards]-related delayed?" he wrote. The Real Deal looked at pop-up shops last week.
The Real Deal reserves the right to delete any comment it finds to be rude, obscene, racist, sexist, bigoted, irrelevant or repetitive, as well as inappropriate comments about anyone's personal appearance. The Real Deal does not endorse any comments posted on its Web site nor does it verify the veracity of comments or the identity of posters.
Comments