Lake Naomi bids for Hamptons set

April 30, 2007 12:00AM

From the April issue: If you were planning to rent a home for the summer in the Hamptons and didn't get around to it, you're probably out of luck--unless you're willing to consider the other Hamptons. That's what boosters are calling Lake Naomi in the Poconos, a development that's part of a push in the area to attract a new generation of vacationers who grew up with campy ads for the late, lamented and heart-shape-tub-equipped resort Mount Airy Lodge, which closed its doors in 2001 after 50 years of enticing New Yorkers with its treacly jingles. Instead of champagne-swilling honeymooners, the area is now making a pitch for New Yorkers who want a second home, or even a new primary residence a two-hour drive from Manhattan. more By Rachel Deahl


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