The Real Deal

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Marketing bachelor pads: Bikes, beer black olive dust

A party showed off the bachelor pad at Sky House

From the March issue: It wasn't Vegas with strippers and blackjack, but the Clarett Group recently held a bachelor party of sorts as a marketing play. This fete was at a model apartment on the 29th floor of the Sky House at 11 East 29th Street between Fifth and Madison avenues. The 1,600-square-foot display apartment, a one-bedroom, was designed to appeal to a bachelor who could appreciate the photographs of motorcycle parts that hung in the hallway, the black leather walls in the master bathroom (which managed to come across as sophisticated rather than smarmy) and the iPod holder in the foyer that hooked up to an apartment-wide sound system. In short, the Clarett Group, which was offering the sample pad for $2.3 million, or about $1,435 a square foot, was looking for young Wall Street types.  [more]