Naming rights: Rooting for the hometown corporate giant

November 26, 2007 11:11AM By John Tozzi

From the November issue: Some sports teams can take in as much as $20 million a year these days for the naming rights to their ballparks or arenas -- although these are generally complicated, multi-year deals known as "partnerships." Now, even Forest City Ratner, the principal owner of the National Basketball Association's Nets, has set up a division to act as a broker for venues looking to market their marquee space. more


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