Rose turns attention to Brooklyn market

August 17, 2009 11:00AM By Sara Polsky
Rose's Robert Scaglion

From the August issue: After three generations in Manhattan real estate, Rose Associates is crossing the bridge into Brooklyn. The firm has been named the exclusive leasing agent for three Williamsburg properties: 184 Kent Avenue, 34 Berry and 309 Wythe Avenue. Rose will also be managing the latter two buildings, along with Oro at 306 Gold Street in Downtown Brooklyn and 80 DeKalb in Fort Greene. The assignments mean Rose will be the leasing agent for more than 500 Brooklyn units.

"Rose hasn't made the decision to go to Brooklyn specifically," said Robert Scaglion, senior managing director of residential marketing at Rose. "Our clients are expanding into Brooklyn and have asked us to provide the Rose level of service for developments in Brooklyn."

Rose has been managing and marketing projects for third parties for about 10 years, something Scaglion said is unique among New York's "old-line" real estate dynasty families. 
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Comments

Anonymous

These guys are going to do well in Brooklyn. There are a few small shops - especially in Williamsburg - that will be annihilated by a business model like Rose's.

Comment #1 Posted By: Anonymous 08/17/09

Anonymous

That's a hilarious comment. What kind of magic do you think they will have to sell condos when end user financing is still dry and buyers are looking for steep discounts? You think putting a sexy salesperson on site is going to make any difference?

Comment #2 Posted By: Anonymous 08/17/09

Anonymous

New word: rentals. learn to love it.

Comment #3 Posted By: Anonymous 08/17/09

Anonymous

HAHAHAHAHAHA

Comment #4 Posted By: Anonymous 10/07/09

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