Elliman marketing Nobu hotel-condo in Tel Aviv

TRD New York /
Mar.March 14, 2008 05:04 PM

Prudential Douglas Elliman’s new international marketing arm is working on the first ever hotel-condo named after Japanese restaurant owner and chef Nobu Matsuhisa — a 225-unit Nobu Hotel and Residences in Tel Aviv.

Nobu, a world famous chef, has established restaurants in hotels like the Belvedere Hotel in Greece, InterContinental Hong Kong and the Gramercy Park Hotel. He has two other New York City restaurants: on West 57th Street and a two-part Location On Hudson Street.

Neal Sroka, who recently left the Corcoan Group, is now working with Raphael DeNiro, an executive vice president at Prudential Douglas Elliman and a partner in the project (and son of Robert DeNiro), on the marketing of the Tel Aviv development.

With the arrival of Sroka at Elliman, the company is tackling Nobu and six other international projects, mostly residential, in Tel Aviv, Moscow, Dubai, and the Caribbean. He and his team of seven brokers have contracts out with six other developers.

“[Elliman] wanted me for my international business,” said Sroka, president and COO of Douglas Elliman Worldwide Consulting.

“We’re helping our clients reach a broader environment,” Sroka said.

Meanwhile, Louise Sunshine, chairman of Sundezio, is also going global.

Her new venture, Domineum.com, will be a global online media company providing a multiple listing service for luxury condos, condo hotels, and fractional interests in the top 50 global and resort markets. It will go live this fall.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
SL Green CEO Marc Holliday with 410 Tenth Avenue, One Vanderbilt and 126 Nassau Street (SL Green, Google Maps, Wikimedia, iStock)

SL Green’s lament: Office comeback “always right around the corner”

SL Green’s lament: Office comeback “always right around the corner”
Howard Hughes’ Saul Scherl and a rendering of 250 Water Street (Getty, The Howard Hughes Corporation/SOM)

Howard Hughes to launch review process for $1.4B Seaport tower

Howard Hughes to launch review process for $1.4B Seaport tower
Paul Singer of Elliott Management (Getty; iStock)

Billionaire Paul Singer dumps NYC for West Palm Beach

Billionaire Paul Singer dumps NYC for West Palm Beach
Mayor Bill De Blasio and HPD Commissioner Louise Carroll (Getty; HPD; iStock)

De Blasio restores $466M to housing capital budget

De Blasio restores $466M to housing capital budget
Taking it on the chin: Floyd Mayweather Jr. sells Miami Beach home at a loss

Taking it on the chin: Floyd Mayweather Jr. sells Miami Beach home at a loss

Taking it on the chin: Floyd Mayweather Jr. sells Miami Beach home at a loss
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...