Atlas airs on Runway again

TRD NEW YORK /
Jul.July 16, 2008 04:49 PM

The film crew for Bravo’s fifth season of “Project Runway” has just finished packing up at the Atlas, after filming the contestant’s digs there for the past six weeks.

The show took six one- and two-bedroom units at the luxury rental building at West 38th Street and Sixth Avenue for its 16 contestants during its filming, which lasted from June through the first half of July. The first episode of the fifth season will air tonight at 9 p.m.

While monthly rents at the 48-story Gotham Organization-owned building typically start at $3,500 for a one-bedroom and $5,500 for a two-bedroom, the sponsorship agreement allowed these apartments to go to the Bravo Network for a much lower compensation, which Gotham did not reveal.

Project Runway, a reality TV series focusing on fashion design, with contestants working at Parsons the New School for Design, had been filmed at the Atlas for its first three seasons, before moving to another Gotham project, the New Gotham at 520 West 43rd Street, in season four.

Prior to season six, which will move the cast out to Los Angeles and to Lifetime Television, the show and the network wanted to return to the building “which has become somewhat synonymous with the show,” according to Katherine Sabroff, Gotham Organization’s vice president of marketing and operations.

While the location of the shooting was kept under tight wraps to the general public and the show’s audience, the Atlas’ tenants were privy to the show’s presence.

“You can’t help seeing cameras in the hallway from time to time and not wonder,” Sabroff said.

It is not yet clear whether the show would come back to New York for another season.

“That would be based on the creative decisions on behalf of the show,” Sabroff said. “[Gotham] would be happy to get involved if they return to New York in the seventh season.”


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

From left: Bruce Molser, David Schechtman, Bob Knakal, David Greenbaum, and Judi Pulice

New York’s real estate bigwigs offer predictions for 2020

Following the latest rule changes in New York, Boston appears to be the last major city where tenant-paid broker fees are common practice.

Broker fees for NYC rentals mystified outsiders. Here’s how other US cities do it

Pier 1 store (Credit: Google Maps)

Pier 1 files for bankruptcy, seeks sale

From left: WeWork’s Adam Neumann and SoftBank’s Masayoshi Son (Photo-Illustration by Nazario Graziano)

Piecing together SoftBank’s disruptive real estate bets

The Obamas and 79 Turkeyland Cove Road (Credit: Getty Images, Zillow)

Post-presidential pads: After the White House, what comes next?

arrow_forward_ios
Loading...