Atlas airs on Runway again

New York /
Jul.July 16, 2008 04:49 PM

The film crew for Bravo’s fifth season of “Project Runway” has just finished packing up at the Atlas, after filming the contestant’s digs there for the past six weeks.

The show took six one- and two-bedroom units at the luxury rental building at West 38th Street and Sixth Avenue for its 16 contestants during its filming, which lasted from June through the first half of July. The first episode of the fifth season will air tonight at 9 p.m.

While monthly rents at the 48-story Gotham Organization-owned building typically start at $3,500 for a one-bedroom and $5,500 for a two-bedroom, the sponsorship agreement allowed these apartments to go to the Bravo Network for a much lower compensation, which Gotham did not reveal.

Project Runway, a reality TV series focusing on fashion design, with contestants working at Parsons the New School for Design, had been filmed at the Atlas for its first three seasons, before moving to another Gotham project, the New Gotham at 520 West 43rd Street, in season four.

Prior to season six, which will move the cast out to Los Angeles and to Lifetime Television, the show and the network wanted to return to the building “which has become somewhat synonymous with the show,” according to Katherine Sabroff, Gotham Organization’s vice president of marketing and operations.

While the location of the shooting was kept under tight wraps to the general public and the show’s audience, the Atlas’ tenants were privy to the show’s presence.

“You can’t help seeing cameras in the hallway from time to time and not wonder,” Sabroff said.

It is not yet clear whether the show would come back to New York for another season.

“That would be based on the creative decisions on behalf of the show,” Sabroff said. “[Gotham] would be happy to get involved if they return to New York in the seventh season.”


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
SL Green cut the ribbon on One Vanderbilt Monday as business leaders push companies to return to the office (Credit: Jakob Kahlin)
Goldman Sachs, Wells Fargo leading $2.25B refi of One Vanderbilt
Goldman Sachs, Wells Fargo leading $2.25B refi of One Vanderbilt
From left to right: Gov. Andrew Cuomo, Tony Malkin, Larry Silverstein, Douglas Durst, Steven Roth and Bill Rudin. (Getty)
Vornado, Empire State Realty Trust pledge total carbon neutrality by 2035
Vornado, Empire State Realty Trust pledge total carbon neutrality by 2035
Avishai Abrahami with Ziel Feldman and Nir Meir, and 500 Bailey Ave, Buffalo, NY; 707 Spence Lane, Nashville, TN; 1100 Milwaukee Avenue, South Milwaukee, WI (Getty, Google Maps, NY Supreme Court)
Ziel Feldman, Nir Meir accused of fraud over $30M loan
Ziel Feldman, Nir Meir accused of fraud over $30M loan
Joe Moinian and Marc Holliday with a rendering of 605 West 42nd Street (Moinian, SL Green, Hill West Architects)
Moinian deal with SL Green values Sky apartments at $850M
Moinian deal with SL Green values Sky apartments at $850M
A&E's James Patchett and SL Green's Marc Holliday. (A&E, SL Green, Stonehenge)
A&E buying SL Green apartments at $130M valuation
A&E buying SL Green apartments at $130M valuation
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...