Brooklyn group tries to attract businesses to the borough

October 15, 2008 11:13AM

The Downtown Brooklyn Partnership is kicking off an aggressive marketing campaign next year to attract Manhattan and New Jersey businesses to Downtown Brooklyn. The Partnership planned a media blitz that includes advertising, direct marketing and promotions, but doesn’t have a slogan or idea of how much the project will cost yet. Manhattan City Council member Alan Gerson said Brooklyn and Manhattan should be working together to keep businesses in New York, rather than steal from one another. Glenn Markman, an executive director at Cushman & Wakefield, said there’s already been “a wave of leasing activity” in the last six months involving Manhattan companies moving to Brooklyn for lower rents.


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