After a short-lived partnership, Prudential Douglas Elliman’s Bracha and Roth-Sporn groups have announced a split.
The third- and fifth-highest grossing sales teams at Prudential Douglas Elliman, respectively, last year, the Bracha Group and the Roth-Sporn Group merged in February to create one 15-person super group operating under the Bracha name.
But the merger didn’t last long.
The two teams announced their split through a joint statement released today from group leaders Ilan Bracha and Gilad Azaria, who were originally with the Bracha Group, and original Roth-Sporn partners Mickey Roth and Lenny Sporn.
“We have decided to return to operating each group independent of each other,” the statement said. “We remain close colleagues at Prudential Douglas Elliman and look forward to working together as appropriate opportunities are presented to us. The Bracha Group and the Roth-Sporn Group will continue to offer exceptional service and expertise to our clients, and maintain a leadership role in the New York City residential real estate market.”
The split took place two weeks ago, they said.
Roth said that although the groups “had two different ways of doing things,” the split was amicable.
While the group was still together, head manager Bracha handled investment sales and new development listings, while Roth headed the sales team. Sporn was in charge of non-agent staff and international clients and Azaria specialized in Trump listings.
According to the Prudential Douglas Elliman Web site, the other remaining members of the Bracha Group are Ali Jafri, GieFaan Kim, Lawrence Lee, Rachel Patrick, Aaron Edwards and Efraim Nasirov. Michael Meier, Liron Altholz, Shelly Eilon and Diane Sender are with Roth-Sporn Group.
A source speculated that the split may have stemmed from bad blood over the Karl Fischer-designed No. Twenty Bayard in Williamsburg, where the Bracha Group previously had been handling sales.
This summer, the cast of Bravo’s “Top Chef” lived in a duplex penthouse at No. Twenty Bayard while filming the show. But the publicity apparently didn’t help sales.
Citi-Spaces is now exclusively marketing the property and a call to the sales office revealed that the remaining units in the building are available for rent. Rents in the building start at $2,675 a month, according to the project’s Web site.
Roth said No. 20 Bayard had nothing to do with the divorce, and that Citi-Spaces took over the marketing of the building because the company specializes in rental buildings.