Tough times call for leaner operation

December 05, 2008 05:28PM

While some real estate companies are struggling in this market, business at two-year-old, New York City-based Charles Rutenberg Realty is thriving, company co-founder Kathy Braddock told NY1 in an interview Wednesday. Overhead is low because the residential real estate firm provides agents with fewer tangible resources (like personal office space) and more virtual ones (like a Web site with links to for-fee services), and more agents are flocking to the company (the firm has close to 200 agents). And because the company uses a non-traditional commission model — agents get 100 percent of the commission, but pay a $99 monthly fee, plus a transaction fee of up to $2,000 — Braddock said agents can afford to be more flexible with their commissions, in turn passing savings on to their clients.

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