Real estate pros need to be more aggressive

New York /
Jun.June 18, 2009 02:22 PM
alternate textGreenPearl.com held a networking event at the Park last night

Real estate pros say networking is important now more than ever to make connections and get deals done.

Professionals from all over the real estate spectrum — investors, brokers, lenders, insurers, architects and more — gathered at the Park restaurant in Chelsea yesterday for GreenPearl.com’s networking event.
 
Ellen Depoorter, who has her own architecture firm, said the projects she was working on have been stalled because of the economic crisis, and she recently started attending networking events to meet developers looking for architects.

“There is less work so I decided to go out and look for it,” Depoorter, who has LEED accreditation, said. “I’m going to make [attending networking events] part of my routine even when I have work. I’m doing conceptual work right now and generating ideas so when clients do come, I’ll have ideas ready,” she said.

Aaron Lefkowitz, an agent at real estate insurance firm Brown & Brown, said that people are more willing to listen to sales pitches now because they’re looking to save money, even if it means changing a company you were previously doing business with.

In good or bad economic climates, people said that networking is helpful for business, although it doesn’t always immediately lead to new business.

“You come out with a lot of contacts, which usually leads to one deal,” said Glenn Lawson, an interior designer who works with Barbara Brock, president of home staging company A Proper Place. The two said their business has been busy as more sellers are staging homes in the hopes of attracting buyers.

Although real estate pros often don’t leave networking events with a solid deal, Travis Lane of KBR Fund said that the real estate business is “75 percent who you know. You need to be the first person someone thinks about.”


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Bentley Zhao and 58-01 Queens Boulevard (New Empire Real Estate, Google Maps, iStock)
New Empire plans ambitious condo in quiet Woodside
New Empire plans ambitious condo in quiet Woodside
From left: 11 Hoyt Street and 370 Eighth Street
See clear across Brooklyn, unclothed: Buyer claims $5M penthouse
See clear across Brooklyn, unclothed: Buyer claims $5M penthouse
Rudin Management CEO Bill Rudin and 3 Times Square (Getty Images, 3 Times Square, iStock)
Rudin gets $415M refi for 3 Times Square makeover
Rudin gets $415M refi for 3 Times Square makeover
(iStock)
Bidding wars proliferate in rental market
Bidding wars proliferate in rental market
1060 Fifth Avenue (Google Maps, iStock)
Fifth Ave co-op tops another slow week for Manhattan luxury contracts
Fifth Ave co-op tops another slow week for Manhattan luxury contracts
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...