Outdoor advertising on residential buildings not so simple, experts say

New York /
Jan.January 05, 2010 01:00 PM

In a down economy, displaying advertisements on an apartment building’s exterior might sound like a good way for a co-op board to rake in a little extra dough. But, as one co-op board learned at 59 Fourth Avenue, which was charged nearly $1 million by the city for illegal advertising displays, it’s relatively easy to get tripped up in the fine print. It’s important for property owners and boards to look through the laws and regulations that apply to their neighborhoods before jumping into an advertising arrangement, Carly Sullivan, a Department of Buildings spokesperson said. “The property owner may not even realize they need to get a permit — and they’re not necessarily told by the outdoor advertising company,” Sullivan said. Once you learn whether or not your neighborhood is properly zoned for outdoor advertising, it’s important to make sure that you’re working with a city-approved outdoor advertising company — getting on board with one that isn’t city registered could lead to conflict, according to Mitch Schwartz, vice president of Clear Channel Outdoor, an outdoor advertising company. “You’ve got to interview them, understand the legal parameters and stress that safety issues are paramount,” Schwartz said.


Related Articles

arrow_forward_ios
Eric Ulrich and Kazimir Vilenchik (Twitter via Eric Ulrich, LinkedIn)
Mayor taps Republican ex-Council member as buildings chief
Mayor taps Republican ex-Council member as buildings chief
(iStock/Photo Illustration by Steven Dilakian for The Real Deal)
NYC construction deaths ticked up in 2021, but incidents notched 3-year decline
NYC construction deaths ticked up in 2021, but incidents notched 3-year decline
NYC construction deaths fell in first year of pandemic
NYC construction deaths fell in first year of pandemic
NYC construction deaths fell in first year of pandemic
Owner faces criminal charges in fatal Midtown façade incident
Owner faces criminal charges in fatal Midtown façade incident
Owner faces criminal charges in fatal Midtown façade incident
(iStock)
Drones’ role in facade inspections up in air
Drones’ role in facade inspections up in air
City approves mass timber, basement apartment rules
City approves mass timber, basement apartment rules
City approves mass timber, basement apartment rules
A condo building couldn’t collapse in NYC. Or could it?
A condo building couldn’t collapse in NYC. Or could it?
A condo building couldn’t collapse in NYC. Or could it?
Under Local Law 97, buildings larger than 25,000 square feet must start meeting new greenhouse-gas emission levels in 2024. (iStock)
Owners’ chance for emissions cap break is over
Owners’ chance for emissions cap break is over
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...