Bracha takes over for BHS at Azure

TRD New York /
Mar.March 02, 2010 06:43 PM

Brown Harris Stevens is out at the Leon D. DeMatteis Corporation’s Azure Condominium, the new, 34-story tower on the Upper East Side, and Prudential Douglas Elliman’s Bracha Group is in.

Bracha officially took the helm Friday, group head Ilan Bracha told The Real Deal.

While the motive behind BHS’ ousting is unclear (DeMatteis did not respond to requests for comment), sales launched at the 333 East 91st Street tower more than two years ago, and according to Bracha, just nine units are currently in contract.

The Azure is the site of a May 2008 crane collapse that killed two construction workers and forced a shutdown. At that time, 17 contracts had been signed. Sales resumed two weeks later, though whether there is a connection between the decrease in signed contracts and the construction delays that resulted from the accident, is also unclear.

Nancy Packes, who had been heading the BHS sales and marketing team at Azure, was not immediately available for comment.
Bracha, who spoke via e-mail because he is in Israel marketing a project in Jerusalem, said he expects the building to sell quickly under his wing. “Our approach is more aggressive,” he said, noting that his group has a strong following in the international client community that he plans to draw upon for sales.


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)

Douglas Elliman is coming to Texas

Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
(iStock)

Brooklyn and Queens Q2 sales fall at highest rate in decade

Brooklyn and Queens Q2 sales fall at highest rate in decade
Douglas Elliman’s New York City CEO Steven James and Zillow Group NYC general manager Matt Daimler (Courtesy Elliman via Youtube; Zillow)

Elliman gives in to StreetEasy’s manual listings

Elliman gives in to StreetEasy’s manual listings
Ilan Bracha, Haim Binstock and 39 East 72nd Street (Getty, Elliman)

Vanderbilt mansion condo conversion in foreclosure

Vanderbilt mansion condo conversion in foreclosure
Douglas Elliman chairman Howard Lorber and Zillow CEO Rich Barton (Getty)

StreetEasy settles Elliman dispute with a major concession

StreetEasy settles Elliman dispute with a major concession
One Thousand Museum and Porsche Designer Tower (Porsche)

Douglas Elliman agent allegedly created scheme to pocket commission advances: lawsuit

Douglas Elliman agent allegedly created scheme to pocket commission advances: lawsuit
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...